A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Without a content model, you won’t be able to effectively reuse shared content across a website, and no doubt it will become disorderly – which will ultimately be more difficult and take longer to manage. It’s worth the initial time and effort to establish a strategic content model for continued success.
The FDIC recently announced a rule for the placement of its logo for insured products that has a significant visual impact for websites, mobile apps, ATM screens and more. ZAG has created an article based on publicly available information to inform Banks about what they will need to do before January 1, 2025. Each institution will need to work with its web design and development teams on the exact implementation plan.
ZAG Interactive is thrilled to announce that the HawaiiUSA Federal Credit Union website redesign won Kentico Site of the Year in the Financial Services category. Learn about this award-winning project, and why our trophy case is getting pretty heavy.
Some folks rang in the new year with champagne, while several our clients decided to ring in the new year with a new website! ZAG’s integrated team of strategists, designers, developers, marketers, project managers, QA and support staff worked so hard to bring these new sites to life, so we’re thrilled to introduce you to our first site class of 2024 bank and credit union websites.
Backlinks can be part of a successful organic SEO strategy but only when approached strategically. Learn all about backlinks, why they can help add credibility and how to create a successful backlinking strategy.