A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Xperience by Kentico (XbyK) is ready for primetime! ZAG Interactive will begin building most of our newer Kentico sites in XbyK - a powerful, hybrid headless digital experience platform (DXP). Learn what to expect.
Our integrated teams had a very busy and exciting first quarter of 2024. Learn more about the nine new bank and credit union websites that are now being enjoyed by our clients and hundreds of thousands of website visitors throughout the country.
A website launch campaign is a combination of targeted messaging delivered before the launch of a website to raise awareness, and post-launch to generate traffic and encourage positive engagement. What makes an effective website launch campaign? Read on to explore our best tips and ideas.
Without a content model, you won’t be able to effectively reuse shared content across a website, and no doubt it will become disorderly – which will ultimately be more difficult and take longer to manage. It’s worth the initial time and effort to establish a strategic content model for continued success.
The FDIC recently announced a rule for the placement of its logo for insured products that has a significant visual impact for websites, mobile apps, ATM screens and more. ZAG has created an article based on publicly available information to inform Banks about what they will need to do before January 1, 2025. Each institution will need to work with its web design and development teams on the exact implementation plan.