A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
If you've decided to switch your domain, there are several smart moves you need to make or there can be very negative technical, user and marketing consequences. Read this blog to learn about SEO best practices, promoting your new domain and more.
Optimizing your website for mobile not only enhances the user experience for visitors, but also improves your search engine rankings. Explore best practices for optimizing your mobile experience to maximize search engine rankings.
Google's spring 2024 core update continued its mission of keeping low quality content out of its search results. Some websites that were not "following the rules" got hit hard or even removed from Google's index, but most of the good guys saw little or no impact. Read this article to learn why quality content is essential to ranking success.
Financial institutions should use email marketing as one of many tools in their marketing toolbox, but many don't use this key tactic to their full advantage. Explore some email marketing best practices for banks and credit unions so you get the most out of this age-old but very targeted tactic.
Choosing which marketing tactics to employ depends on your business goals. Explore which tactics to use based on your KPIs and objectives so that you can maximize and measure success.
ZAG specializes in bank and credit union website redesigns, and in Q2 2024, ZAG introduced two re-imagined websites to the world – one for California-based LAPFCU and one for Virginia-based Carter Bank.