A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
SEO is not a "set it and forget it" service. While optimizing your website redesign against SEO best practices is essential, the SEO party needs to keep going after launch. Learn why ongoing SEO maintenance is important for all businesses and institutions looking for increased organic search traffic.
Q3 was a great one for 4 bank and credit union clients because they launched brand new websites with ZAG Interactive! Read more about each project and talk to us about redesign planning. Budget season is underway!
ZAG Interactive has won three 2024 WebAwards in the Credit Union category for our work on the redesigned Monterra Credit Union, Point Breeze Credit Union and Premier America Credit Union websites! Read about why we're popping the champagne.
If you've decided to switch your domain, there are several smart moves you need to make or there can be very negative technical, user and marketing consequences. Read this blog to learn about SEO best practices, promoting your new domain and more.
Optimizing your website for mobile not only enhances the user experience for visitors, but also improves your search engine rankings. Explore best practices for optimizing your mobile experience to maximize search engine rankings.
Google's spring 2024 core update continued its mission of keeping low quality content out of its search results. Some websites that were not "following the rules" got hit hard or even removed from Google's index, but most of the good guys saw little or no impact. Read this article to learn why quality content is essential to ranking success.