A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
ZAG is now building all of our newest Kentico sites in Xperience by Kentico (aka XbyK), so let’s dive into some of the features of XbyK, and why we’re so excited about it.
Adjusting to GA4 has been interesting for digital marketers. This popular, free analytics platform has had many feature updates since it rolled out, so let's explore how to get the most out of this platform so that you can understand site interactions and continuously improve your digital properties.
As user trends and scroll tendencies evolve, there is a big opportunity for banks and credit unions to revisit the traditional ways content and promotions are handled to better align with how visitors interact with now-popular websites and platforms. Here are some ways financial institutions can enhance positioning and create experiences that encourage additional product exploration, while keeping a keen focus on conversions.
SEO is not a "set it and forget it" service. While optimizing your website redesign against SEO best practices is essential, the SEO party needs to keep going after launch. Learn why ongoing SEO maintenance is important for all businesses and institutions looking for increased organic search traffic.
Q3 was a great one for 4 bank and credit union clients because they launched brand new websites with ZAG Interactive! Read more about each project and talk to us about redesign planning. Budget season is underway!
ZAG Interactive has won three 2024 WebAwards in the Credit Union category for our work on the redesigned Monterra Credit Union, Point Breeze Credit Union and Premier America Credit Union websites! Read about why we're popping the champagne.