A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Answer Engine Optimization, or AEO, has emerged to help provide answers for questions people ask to virtual assistants like Siri or Alexa, or AI bots like ChatGPT or Microsoft Copilot. Learn more about AEO, how it differs from SEO, and how to build a successful AEO strategy for your website.
If you've wondered what the AI Overview is when you do a Google search, this article will help you understand how it helps searchers and businesses looking to improve their SEO success. Read this article to learn what to do to optimize your site for this snippet.
Keyword research is a vital part of SEO because if done well, it can help better attract the right audiences to your website. Read about seed keywords, search intent, local keyword research, SEO copywriting and more.
ZAG is now building all of our newest Kentico sites in Xperience by Kentico (aka XbyK), so let’s dive into some of the features of XbyK, and why we’re so excited about it.
Adjusting to GA4 has been interesting for digital marketers. This popular, free analytics platform has had many feature updates since it rolled out, so let's explore how to get the most out of this platform so that you can understand site interactions and continuously improve your digital properties.
As user trends and scroll tendencies evolve, there is a big opportunity for banks and credit unions to revisit the traditional ways content and promotions are handled to better align with how visitors interact with now-popular websites and platforms. Here are some ways financial institutions can enhance positioning and create experiences that encourage additional product exploration, while keeping a keen focus on conversions.