A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Web strategists and copywriters aren't just crafting copy for site visitors anymore. They also need to be aware of the importance of writing for search engines and specifically AI. Learn about best practices for ensuring your site is appealing to AI search engines so you can attract high quality site traffic.
ZAG's entire team has been working hard to deliver fresh new websites for our bank and credit union websites. Learn more about seven of our recent website launches to help inspire you wherever you are in your website journey.
Accurately targeting your paid search, programmatic display ads and social media campaigns will result in campaigns that deliver better results. But many marketers don't use all of the targeting tool available to them. Explore best practices you can implement now to make the most out of your digital marketing spend.
Everyone wants their website project to be successful, but putting the wheels in motion to measure that success is a critical step. Learn how to measure success with "out of the box" Google Analytics features, as well as customizations that can be made to Google Analytics to get you the data you need.
While Paid Search and SEO each have their own advantages, combining both tactics can lead to a more robust inbound marketing approach. Learn what each brings to the table and why together, they can help attract qualified visitors to your website.
If your bank or credit union's social plan isn't generating real results, then it's time to change that in 2025. Learn what works - and doesn't work - for financial institution social media marketing to be effective, and see how making some strategy, design and content changes can help elevate your social media status. Now who doesn't like that?!