A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
AI presents an incredible opportunity for banks and credit unions to streamline processes and improve efficiencies. But when it comes to incorporating AI into your banking website, it's important to understand what your CMS and third party offers and has in its roadmap, and how to best leverage that for your institution.
If you're planning to redesign your site, it's important to take SEO best practices into consideration. From site structure, to AI crawlers to URL redirects, being aware of best practices can make or break your rankings.
ZAG Interactive has upgraded its partner level with Umbraco to Gold. After years of building websites in Umbraco a popular .NET CMS, the digital agency has decided to go for the gold to better service current and prospective clients.
Web strategists and copywriters aren't just crafting copy for site visitors anymore. They also need to be aware of the importance of writing for search engines and specifically AI. Learn about best practices for ensuring your site is appealing to AI search engines so you can attract high quality site traffic.
ZAG's entire team has been working hard to deliver fresh new websites for our bank and credit union websites. Learn more about seven of our recent website launches to help inspire you wherever you are in your website journey.
Accurately targeting your paid search, programmatic display ads and social media campaigns will result in campaigns that deliver better results. But many marketers don't use all of the targeting tool available to them. Explore best practices you can implement now to make the most out of your digital marketing spend.