A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Financial institutions who offer relevant financial literacy content for their customers and members can help build trust, deepen relationships and drive long term loyalty. Learn why literacy content should be a part of your marketing strategy.
All site owners are familiar with the dreaded 404 error but do you know how they are hurting your website? 404 errors cause user frustration, and are therefore an SEO ranking concern. Read this article to learn how to identify and fix 404 errors to maximize your user experience and ranking.
Learn why improving your website’s page speed is critical for SEO, user experience, and conversions. Explore tips from ZAG Interactive to get your website up to speed.
If you've heard rumblings about WCAG 3.0 but not exactly sure what might be planned, and when, read on. While we are likely years away from this becoming reality, website owners should stay informed about latest website compliance regulations so that they can maximize user experience for all visitors, and avoid lawsuits.
Incorporating schema code into your bank or credit union's website can be a great SEO tactic to help your organic search rankings. Learn more about schema and explore 6 schema best practices to help your financial institution's SEO plan.
All businesses should be dedicated to having their website as secure as possible. Learn why adding geo-blocking to your suite of hosting services is highly recommended, complementing other security solutions like DDOS mitigation, Web Application Firewalls, Intrusion Detection, Advanced Bot Protection, Credential Stuffing Protection and Screen Scraping Protection.