A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Banks and credit unions looking for a sophisticated, easy-to-use, powerful, extensible, commercial Content Management System should look no further than Xperience by Kentico. The rebuilt Digital Experience platform is feature rich, and continually evolving. Learn why ZAG's team loves building in this CMS and why it may be perfect for your next project.
Despite what some may think, a website for a bank or credit union is so much more than the access point for logging into online banking. A financial institution’s website is the hub of all things digital – and print – and when strategically planned, can make or break the success of all of your marketing efforts. Many institutions refer to wanting a digital branch, but they aren’t always thinking about the amount of planning and investment needed to truly make a website a branch. It’s time to think about your website as just as important – if not more important – than your most successful branch.
As the financial services market continues to grow and evolve, so must financial institutions and their unique marketing strategies. Traditional SEO remains crucial—but a new, AI-focused approach is quickly changing how banks and credit unions can be discovered and understood online. This is where Generative Engine Optimization (GEO) becomes important.
Marquis acquired ZAG Interactive in 2023 and together, the companies have been helping banks and credit unions throughout the U.S. better target audiences and drive real marketing growth. We are excited to announce that Marquis clients who have the Marketing Data Platform (MDP) and who are also ZAG clients can now seamlessly and securely share data between the platform and their CMS. This provides an additional content personalization opportunity and can drive actual conversions to new accounts, increased balances and hard ROI.
Redesigning your website is a large undertaking and with the correct preparation, collaboration and the right agency partner, it can be smooth and rewarding. Here’s a comprehensive guide to some of the most important questions to ask your agency partner, your internal marketing team and internal stakeholders before and during your project, and how these conversations can lead to better overall results.
If you're laying the groundwork for a website design, one of the first things you will do is determine your website architecture, followed by the menu design. Read tips for creating an intuitively organized site that is user friendly, scalable, simple and strategic.