A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Marquis acquired ZAG Interactive in 2023 and together, the companies have been helping banks and credit unions throughout the U.S. better target audiences and drive real marketing growth. We are excited to announce that Marquis clients who have the Marketing Data Platform (MDP) and who are also ZAG clients can now seamlessly and securely share data between the platform and their CMS. This provides an additional content personalization opportunity and can drive actual conversions to new accounts, increased balances and hard ROI.
Redesigning your website is a large undertaking and with the correct preparation, collaboration and the right agency partner, it can be smooth and rewarding. Here’s a comprehensive guide to some of the most important questions to ask your agency partner, your internal marketing team and internal stakeholders before and during your project, and how these conversations can lead to better overall results.
If you're laying the groundwork for a website design, one of the first things you will do is determine your website architecture, followed by the menu design. Read tips for creating an intuitively organized site that is user friendly, scalable, simple and strategic.
If your bank or credit union's Wikipedia page isn't something you are actively managing, you could be missing vital SEO opportunities. Read about why your Wikipedia page matters, and the value of optimizing it for brand trust and search engine rankings.
Recently released as a beta, Figma Sites is getting some fanfare. Does it create a site that looks like the design? Yes it does. But is it suitable for companies, organizations and business who need a site that follows coding best practices, ADA best practices and more? Most certainly not.