A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
To improve the visibility of your site on search engines, you may want to consider conducting a search engine optimization (SEO) audit. This initial step helps you identify and prioritize issues so you can then come up with a plan to help your business improve organic rankings.
Every financial institution website should stand out in some way. How would you describe your site and does it match what consumers feel when they show up on the site? The five questions in this article will give you a head start on your web refresh plans for the year ahead.
ZAG's Michelle Brown and Patrick Trayes will be presenting at the CUNA Digital Marketing Virtual School (DMVS) on October 6 and 7, 2020. Learn more about this virtual conference and why you should consider attending.
Whether you’re planning a website redesign or managing your current website, financial marketers can benefit from a thoughtful promotional strategy for their bank or credit union websites. This is both an art and a science, as too many promotions can be overwhelming and distract from the user journey, while too few promotions represent a missed opportunity to drive conversion. The marketing and business intent is to drive engagement while highlighting your priority products and services. Done correctly, it can also guide customers and members through the conversion funnel by presenting related offerings that work together to address visitors’ financial needs.
Pop the champagne! ZAG Interactive won the Best Credit Union Website Award, and two Outstanding Bank Website WebAwards. Learn more about why we are doing the happy dance over here, in a year that's been challenging for each and every one of us.
Saying you are committed to digital transformation and actually doing it are very different things. With the world changing before our eyes, committing to digital transformation is no longer a choice – it’s a requirement – for those that don’t want to be left behind.