A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Pop the champagne! ZAG Interactive won the Best Credit Union Website Award, and two Outstanding Bank Website WebAwards. Learn more about why we are doing the happy dance over here, in a year that's been challenging for each and every one of us.
Saying you are committed to digital transformation and actually doing it are very different things. With the world changing before our eyes, committing to digital transformation is no longer a choice – it’s a requirement – for those that don’t want to be left behind.
Incorporating a blog on your website is a digital trend that has increased in popularity over the years – and for good reason. Here are a few considerations when adding a business blog to your website so that you can have a solid plan for launch and beyond.
As website accessibility continues to be a priority for responsible website managers, there is an increased demand for user-friendly and affordable accessibility testing tools. Learn about the features, benefits and drawbacks of free browser-based options available online.
When it comes to targeted digital advertising, Facebook and Google are the two of the most popular choices for businesses, institutions and organizations. Both platforms are powerful and effective, with massive userbases. While both can be well worth the investment, there are some nuances to consider when deciding how best to allocate your paid advertising dollars.
If you've heard of a VPAT but not sure what it is, learn why a business or institution might need to complete a Voluntary Product Accessibility Template, explore the types of VPATs, and how a VPAT differs from a full accessibility audit.