A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Google Business Profile, formerly Google My Business, is important for every business and organization. Optimizing your listings can help with SEO/AEO and also help visitors find you on Google. Learn more about the importance of having an accurate Google Business Profile.
As AI becomes more widely used in the marketing world, a common question keeps coming up: “Will search engines, like Google, penalize AI‑generated content?” The long story short answer is no. Search engines don’t “punish” content just because AI platforms, like ChatGPT, Microsoft Copilot, Claude, Gemini and more helped create it. However, search engines do penalize content that’s deemed unoriginal or created purely to keyword-stuff search rankings.
When you’ve outgrown your current website, you will be faced with the decision of whether you want to go through a full website redesign or if you can get away with a website refresh instead. In today’s world agility is mandatory and the old once-size-fits-all approach is no longer the only option for website updates.
Your website needs intentionality. Intent drives action, and subtle movement of elements on pages can bring those actions to life. When used thoughtfully and strategically, movement and micro-interactions are key tools in enhancing the user experience and encouraging site engagement.
In a digital world saturated with content, your website visitors crave connection more than ever. Websites are shifting towards experience-driven design that forms an emotional connection in response. As AI becomes a larger part of digital interactions, there is an opportunity for brands to stand out and build trust by offering a more human digital experience. Simply put: your website is the stage to make a connection through the unique story you tell.