A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
With access to so much data, banks and credit unions have a tremendous opportunity to use data more thoughtfully across digital channels – but doing this properly is highly dependent on having the right platform and the right resources to execute against a custom strategy.
ZAG Interactive, a leading agency in custom websites for banks and credit unions has added 4 more awards to its roster – accumulating 39 total WebAwards over its nearly quarter century history. Find out which sites were recognized as an Outstanding Credit Union Website, Bank Standard of Excellence and Credit Union Standard of Excellence.
Choosing the hosting environment that is right for your business is critical, so explore some differences between managed hosting and SaaS hosting so that you choose wisely. This article explores common considerations including customizations, security, cost, resource needs, flexibility and more.
Accessibility overlays are increasingly popular but are certainly no substitute for properly designing and developing your site against current website conformance standards. Learn what they can be used for and what they should not be used for, so that you can ensure that you are providing the most accessible experience to your site visitors and protecting your business against costly litigation.
The first half of 2026 has included many bank and credit union website launches for ZAG Interactive. Take a peek at what we've been working on, what's trending and what to expect for the rest of the year.
The chances are that your website uses cookies. Learn about how to check on your website’s current cookie usage, explore the different types of Cookie Management Platforms (CMPs) that can be implemented, and understand some best practices for ongoing maintenance.