A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
If you’re a bank or credit union marketer navigating a merger or acquisition, this is likely both an equally exciting and stressful time. You have an endless to do list before legal day one which includes far more than your website. Very likely though, the website is the most visible touchpoint for most customers and members. For this reason, it’s imperative that you handle this important project with expert care - factoring in user experience, brand reputation, security and risk management, and more.
This website M&A guide for bank and credit union marketers outlines the key marketing and digital considerations banks and credit unions should address before, during, and after M&A activity.
When talking with bank and credit union marketing teams about their website and content management system (CMS) goals, conversations often begin the same way: there is an urgent need for modern technology, internal efficiencies, a robust marketing suite and a platform that does not just meet their needs but exceeds them. In addition, teams are looking for how AI can help make marketers’ jobs more efficient while helping to support digital conversions.
With access to so much data, banks and credit unions have a tremendous opportunity to use data more thoughtfully across digital channels – but doing this properly is highly dependent on having the right platform and the right resources to execute against a custom strategy.
ZAG Interactive, a leading agency in custom websites for banks and credit unions has added 4 more awards to its roster – accumulating 39 total WebAwards over its nearly quarter century history. Find out which sites were recognized as an Outstanding Credit Union Website, Bank Standard of Excellence and Credit Union Standard of Excellence.
Choosing the hosting environment that is right for your business is critical, so explore some differences between managed hosting and SaaS hosting so that you choose wisely. This article explores common considerations including customizations, security, cost, resource needs, flexibility and more.
Accessibility overlays are increasingly popular but are certainly no substitute for properly designing and developing your site against current website conformance standards. Learn what they can be used for and what they should not be used for, so that you can ensure that you are providing the most accessible experience to your site visitors and protecting your business against costly litigation.