Xperience by Kentico for Marketers
With the rapid evolution of AI and numerous agents to choose from, marketers should be seeking solutions that integrate smoothly into their daily workflow to boost efficiency while maintaining control, accuracy and consistency. That is where Xperience by Kentico (XbyK) comes into the picture. Not only is XbyK a powerful CMS with a feature set filled with capabilities, but with the emergence of AI it introduced AIRA, a native AI assistant within the Kentico platform to assist marketing teams meaningfully. Available with both the Standard and Advanced license levels, AIRA offers a wide range of skills and capabilities, AIRA should be considered an extension of your marketing team - offering features including:
- Content generation: Create consistent, optimized content that populates across pages, products and emails*. AIRA is embedded directly within the rich text editor to help generate and refine copy.
- Translation: Translate content at the individual content item-level or bulk translate larger assets from the Content Hub with a consistent brand, terminology and preferences. Note that your legal/compliance teams should always provide you with advice when using AI translated content.
- Native chat interface for administrators: Get guidance on Kentico platform tools and documentation or get performance metrics using the embedded UI tool.
- SEO recommendations: Get guidance on optimizing meta data, structure, readability schema and extractability.
- Image variant generation: After uploading images into the CMS, AIRA automatically renders them, giving you several image variants to choose from to meet your needs (i.e., hero banner, thumbnail, or card).
- Image auto-tagging: AIRA automatically generates metadata during the upload process, categorizing assets for you. These can be later updated as needed.
- Smart drag & drop asset upload: Uploaded assets will be assigned to a default content type within the Content Hub.
*requires Advanced License
What AIRA Features XbyK’s Advanced License Unlocks
Site owners who have purchased the Advanced License also can benefit from these additional features:
- Campaign manager: Use AIRA to create structured briefs that connect and organize all your campaign assets. AIRA can also track and analyze the performance of your campaign and produce insights into what is working and what is not.
- Customer journey specialist: AIRA continuously optimizes customer journeys to maximize conversions. It also helps identify customer journey barriers and provide recommendations that fix friction points.
- Email content generation: AIRA helps teams publish emails faster by allowing emails to use consistent, reusable content. Note that email templates need to be set up ahead of this.
- Audience segmentation: The segment builder uses AI to build segments that accurately target audiences with precision to use across personalization and campaigns.
- Experiments for pages: AIRA allows marketers to create, run and analyze test pages and emails with AI support.
Importantly, AIRA (and all AI for that matter) is intended to be a collaborator for your team, not a final decision maker. It is important to note that real humans should be validating all information provided by AI and adding their own human expertise.
See Kentico’s Roadmap for a full list of AIRA and product refreshes and upcoming feature releases.
How AIRA Credits Work
Since AIRA operates on a credit-based system, all license owners can use the inherent AI agent to help with content generation, as a helpdesk to answer your platform-based questions, or leverage the ability to edit photos with their built-in focal tool.
Each Kentico license comes with 200,000 credits per year, which is distributed in monthly increments of 16,666 per month. Credits rollover month-to-month for up to 3 months and then they expire. If more credits are needed outside of the monthly allotment, teams can purchase more credits at a fixed price based on their XbyK licensing tier.
Let’s Talk about Kentico and AIRA
If you are planning on using Xperience by Kentico for your next website build and want to benefit from built-in AI features within your CMS, ZAG would love to talk to you about your specific goals and how we can help.
