You are about to embark on one of the most thrilling moments in a digital marketer’s career – selecting a partner for a website redesign. Thrilling can be exciting, but also scary if you don’t know what steps to take to ensure a smooth ride. A well-constructed website redesign RFP can help you properly plan for the inevitable bumps and gotchas in a redesign project so that the only surprises you get are good ones, and so the net result is a new website that is strategically well thoughtout and successful.
- Involve Project Stakeholders Early
- Clean Your (Technological) House
- Educate Yourself to Set Realistic Expectations
- Writing Your Website Redesign RFP
- Highlight Key Information
- Share the State of your Brand
- Prioritize your Wish List
- Invite Others to the Party
- Consider the RFP Format
- Don’t Forget Hosting and Ongoing Support
- Use your RFP Experience to Build your Network