Xceed Financial Credit Union, headquartered in El Segundo, Calif., is a full-service financial institution whose primary membership includes employees and retirees of more than 300 Select Employer Groups. Xceed contacted ZAG Interactive in need of a redesigned, responsive website with an improved user experience catering to existing members as well as new members. Our strategy, design, technology, marketing and copywriting departments collaborated to deliver a website that captured the essence of the digital presence Xceed Financial wished to create.
Streamlined presentation and clean design
Our design team focused on creating a responsive website that was simpler to navigate and presented information intuitively for visitors to access quickly. One of Xceed Financial’s primary goals was to educate members without overwhelming them with information, and our creative, sophisticated design achieves that directive through intelligent organization. The responsive design means the site adapts automatically to fit the screen size of any device, delivering a better mobile experience for all visitors.
Part of the redesign includes showcasing the online banking log-in window on every page as a simple entry point for members. ZAG also created additional promotional space, a scrolling banner area, mega menu navigation and social media icons. This allows Xceed Financial to cross-promote multiple products and services, and creates an easy mechanism for following the credit union on various social media channels for enhanced engagement with members.
Umbraco CMS empowers and simplifies
Within this project, our development experts utilized the scalable Umbraco CMS for the new site’s foundation, which afforded us opportunities to create custom features and easily manages third-party integrations. We implemented our Rates Database module which allows Xceed Financial’s team to manage rates efficiently and dynamically through the Umbraco CMS. Selected rates are also now highlighted on the homepage to compel visitors into the action of applying for a loan, which can be done through the Xceed Financial website.
Fresh content and smart marketing strategy
Xceed Financial’s website also features reformatted content enriched with SEO best practices used by our marketing department. The result is content that is more readable with chart-based information that helps visitors compare options, and clearer calls to action that lead engaged members to the next step.