Measuring social media marketing performance and results
With custom analytics tracking to monitor events and conversions, ZAG and UVA Community Credit Union are able to understand meaningful actions that take place after interactions with social ads, from call to action clicks on the website to third-party application access and completion. In the initial months of taking over UVA Community Credit Union’s social media marketing, there was a notable increase in recorded conversions and key performance indicators from social media.*
- 244% increase in unique click through rate
- 268% increase in landing page views, with a 58% decrease in cost per view
- 554% increase in post engagements
These results illustrate the success of the strategies in generating awareness and engagement in the social space, while driving valuable website traffic and business results.
*Comparisons from three months before taking over UVA Community Credit Union’s social media marketing efforts, and three months after. There was a 50% increase in spend during this timeframe, but qualitative results indicate notable enhancements in overall performance.