True North Federal Credit Union has deep roots in Alaska going back several generations and stands as a trustworthy credit union dedicated to its members and neighbors. As part of the True North’s ongoing commitment, they needed a revitalized website that takes into account members’ expectations when using a website. The next phase unveils a modernized, attractive site that’s as easy to navigate on mobile devices as it is on a laptop.
ZAG created a site with a website architecture system that streamlines True North’s information for a more intuitive user experience with fewer steps leading to the desired destination. The responsive design reflects True North’s adaptability and approachability while catering to members’ usage preferences.
The visual overhaul of Truth North’s site included a revitalization of their content to position key products and services more effectively. Our copywriting department spearheaded this effort to create a more welcoming, informative tone that shows True North to be a valuable resource for members, all while supporting the credit union’s SEO goals.
ZAG’s development team supported the modern design with increased visitor functionality and additional self-service offerings that position True North more as a digital branch. This is a tremendous benefit for a widespread member base that stretches into remote parts of Alaska.
Built in the Umbraco CMS, our development team integrated True North’s third-party online banking platform along with multiple financial calculators that help people conduct research before making important decisions. The Umbraco CMS also features improved usability and functionality when officials manage the site’s content. Additionally, True North’s officials can dig into their website activity through a Google Analytics dashboard that provides valuable intelligence.
True North’s new website now stands as an enhanced digital resource that reflects the credit union’s commitment to members while providing convenient, powerful functionality that differentiates it from competitors.