Enhancing the experience and design
Understanding Supreme Lending’s previous pain points and current goals, the newly designed website architecture organizes the site content in an intuitive way to enhance the user experience. A simple and clean navigation makes it easy for end users to find what they are looking for. To ensure a seamless experience from desktop to mobile, the upgraded site incorporates a responsive design that automatically adjusts to a visitor’s screen size and device. The use of candid lifestyle imagery, Supreme Lending’s identifying colors, and educational yet easily-digestible, welcoming website copy helps to convey product value along with the updated brand.
Providing a positive consumer experience
The new homepage uses prime real-estate to appeal to Supreme Lending’s distinct mortgage audiences, guiding visitors to the right solutions. The site also features a custom product finder to help visitors choose the right mortgage loan based on their specific needs and preferences. Supporting the decision-making process at all stages, resources and education are contextually placed throughout the site. Additionally, the new site is ADA compliant ensuring accessibility for all audiences, including those with disabilities.
Utilizing marketing strategy to optimize performance
The success of any website is driven by a streamlined content and marketing strategy. Following current SEO best practices, ZAG created an organic search strategy to increase Supreme Lending’s online visibility and to attract interested visitors. Supreme Lending’s new site also offers additional opportunities to promote additional products, services, and topics in key placements. A custom analytics strategy was also put in place to measure performance and conversions to better inform future decisions.
Simplifying site management
Not only is the new site user-friendly, it’s easy for administrators to manage content updates on the back end. With a custom Kentico Xperience site build that seamlessly integrates with other systems, the platform allows custom features to be easily incorporated such as the rates and FAQ management tools- providing Supreme Lending administrators a central way to manage vital website content while enhancing customer support and valuable resources.
Supreme Lending’s new website structure, design, and custom features create an educational and engaging experience for users while encouraging conversions to support business goals.