Sunnyside Federal

Creating a digital branch for its customers

Based in Westchester County, New York, Sunnyside Federal engaged ZAG to create a modern, best-in-class website that prioritizes technology, usability and conformance. The bank also wanted to appeal to a broader demographic while continuing to nurture and engage existing customers. ZAG’s theme-based Umbraco solution met the Bank’s visual, technical, timeline and budget needs.

Bringing the vision to life

Following a shared discovery session, ZAG’s strategy team worked to create a streamlined, intuitive website architecture that makes it easy for customers to find what they’re looking for. Sunnyside Federal’s friendly, inviting brand is conveyed through colorful lifestyle imagery, conversational copy and vibrant splashes of its signature green. The new website also features clear, prominent calls-to-action to encourage visitors to explore the site and move through the user journey.

143%
increase in average time on page (year-over-year comparison)

Reaching the right people

A redefined SEO strategy helps Sunnyside Federal reach and engage its target audience, with ongoing SEO support to ensure content is continually optimized. The new website also features a streamlined landing page layout to drive conversions from marketing campaigns. ZAG continues to partner with Sunnyside Federal to create brand awareness through ongoing social media and other marketing support.

Supporting all consumer journeys

The new website is fully responsive to provide an ideal experience across various screens and devices. Additionally, the ADA conformant theme ensures accessibility to all visitors, including those with disabilities.

Streamlining site management

Created in the Umbraco CMS using a pre-built theme, Sunnyside Federal’s new website is easy to manage and maintain, ensuring the site will grow and scale as needed over time. Dynamic page layouts and pods create consistency across the site as new pages are added, a rates management tool allows Sunnyside Federal to centrally manage and update rates for seamless updates.. The bank is now well-positioned to use its website as a vital digital channel to support existing customers and attract new ones.

Before & After

Use the slider below to see the before and after design.
Before After