Based in Westchester County, New York, Sunnyside Federal engaged ZAG to create a modern, best-in-class website that prioritizes technology, usability and conformance. The bank also wanted to appeal to a broader demographic while continuing to nurture and engage existing customers. ZAG’s theme-based Umbraco solution met the Bank’s visual, technical, timeline and budget needs.
Bringing the vision to life
Following a shared discovery session, ZAG’s strategy team worked to create a streamlined, intuitive website architecture that makes it easy for customers to find what they’re looking for. Sunnyside Federal’s friendly, inviting brand is conveyed through colorful lifestyle imagery, conversational copy and vibrant splashes of its signature green. The new website also features clear, prominent calls-to-action to encourage visitors to explore the site and move through the user journey.