A powerful website to help Hartford CT parents and students with public school choice

SmarterHartford is a school data mapping tool created by Achieve Hartford!, an independent nonprofit organization of Hartford business and community leaders working to strengthen the city of Hartford. Achieve Hartford! is a dedicated advocate of stronger, higher-quality educational opportunities for Hartford children.

The SmarterHartford tool allows parents and children to research all of their public, private and magnet school options in the city, relative to home address, to find the best fit for their educational goals.

A helpful, responsive website to aid in Hartford school choice

Among the goals for the SmarterHartford site, the organization wanted to present updated Hartford school data to help parents understand the local school-choice system. In striving toward the client’s goal of becoming the go-to resource for Hartford school data, ZAG Interactive’s strategy, design, technology, and marketing teams collaborated to create a clean design with sophisticated functionality while presenting valuable information in a manner that is easy to find and read.

Our designers and marketing experts shaped a website that serves the dual purpose of informing visitors and quickly linking them to resources while enhancing the overall visibility of Achieve Hartford! and linking back to the organization’s additional work in the city. Targeted SEO research and page tagging enhances SmarterHartford’s digital presence for search engine algorithms, achieving another important goal for the client.

Built in the intuitive Umbraco CMS

Building on the Umbraco CMS, our skilled developers integrated detailed map functionality that enables visitors to search for schools and analyze transportation options specific to the visitor’s home address. The revamped site also integrates Tableau third-party data visualization software that allows users to view data in graph and chart form for quicker consumption.

Our developers also organized the various schools’ applications into a central location that is now easier to access and manage through Umbraco. With drop-down menus and a trove of data displayed intuitively, the SmarterHartford website is now a sleek, feature-rich resource for parents seeking the best educational opportunities for their children.

Smarter Hartford redesigned website SmarterHartford's mobile view of website redesign by ZAG Interactive