Note: Savings Institute was acquired by Berkshire Bank (another ZAG client) in 2019 and the site was subsequently sunset.
Savings Institute Bank & Trust is a Willimantic, CT-based bank with a rich history dating back to the mid-19th century. While being known as a financially stable institution with more than a century of tradition, the bank was concerned that potential customers wouldn’t think of them as a full-service bank on par with larger competitors.
ZAG Interactive created a responsive website that streamlines information, modernizes the bank’s online presence and appeals to the under-40 market with refreshed content, images and active messaging.
Responsive design and improved usability
Our design department delivered a responsive site with cleaner, more intuitive navigation along with additional promotional space and mega menus to meet Savings Institute’s business goals. The result is a highly-informative website with content that is easier to access. The improved site architecture also provides an enhanced user experience plus scalability that can grow with the bank.
Visually, our designers created a site with more open space, infused with bursts of brand colors throughout. The redesigned site also makes it easier for visitors to access online banking, find an ATM or branch, and locate other important information within relatively few clicks.
Solutions from the powerful, Sitefinity CMS
Building on the Sitefinity CMS, our development team created a website that is now simpler for Savings Institute’s administrators to manage and easier for visitors to use. There are clear calls to action utilizing self-service channels where appropriate, and visitors can quickly contact appropriate bank representatives online.
Our developers also implemented a locator search tool for visitors to find branches and ATMs quickly, and our team seamlessly integrated third-party solutions for online banking and email service. Additionally, there’s a dynamic rates management database that updates rates across the website, and multiple calculators are integrated into the site to enable visitors to research various financial options.
Better, smarter content for users and search engines
Our marketing and copywriting teams collaborated to recast Savings Institute’s written content to appeal to younger audiences. Using proven search engine optimization (SEO) techniques, our marketing department created a strategy for improved search engine rankings, which was implemented through streamlined content written in a professional, welcoming tone. Written content has been distilled to the most vital information, written in a manner that best serves the audience and benefits Savings Institute in search engine rankings.
How We Helped
Web Award Winner: Bank Standard of Excellence