Sacramento Credit Union

A modern web design to position this CA credit union's products as member solutions

Sacramento Credit Union, a full-service credit union serving members in the Sacramento California region, redesigned their website with ZAG Interactive. Not only did Sacramento need to launch a responsive website that was more modern, easy to navigate and visually appealing, but they also needed to simplify the digital experience for members and prospects. Sacramento CU turned to ZAG Interactive to provide expert strategy, design, development and marketing services.

A simplified, modernized user experience

ZAG began by understanding the short and long-terms goals of the credit union so that we could help them plan a site that will stand the test of time.  ZAG’s strategy team first reimagined the website architecture to simplify the user experience and make the site very easy to navigate, while creating scalability when the credit union grows and changes.

A branded, responsive ADA compliant web design

ZAG’s design team immersed themselves in Sacramento’s brand attributes, color palette, target audience and local area to develop an engaging, custom website redesign that would appeal to its members.  The design team sourced local, lifestyle imagery that was relatable, diverse and authentic while creating a clean and simple interactive web design. The credit union website also features a simple solution finder on the homepage, which positions several key life stages to visitors. This allows Sacramento Credit Union to position their key products in a relatable and helpful manner and helps credit union members throughout their financial journey. Additionally, the new design was designed against WCAG 2.0 AA ADA web standards, so that it offers an ADA conformant web experience for disabled visitors.

Professional copywriting services optimized for SEO

Sacramento CU used ZAG’s web copywriting services to create copy that is more conversational and relatable. The new content strategy features simple, conversational, relatable and search engine optimized copy.

Leveraging the Kentico CMS

Once the responsive design, website architecture and SEO-optimized copywriting was complete, ZAG’s development team began building the new in the Kentico CMS. As a gold-level Kentico partner, ZAG’s developers built the site to be mobile responsive, created several custom applications such as a rates management tool, and integrated several third-party sites, from financial calculators and online banking.

The result is a modern, inviting, search-friendly and simplified website that is easy to navigate and positions the credit union as a local financial institution focused on providing their members and the local community valuable and useful financial products.

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