RIS Roofing Supply is a division of Roofing & Insulation Supply, an Atlanta-based supplier/distributor of shingles and other roofing materials. Prior to working with ZAG Interactive, RIS Roofing Supply did not have a unique web presence to market its services, instead relaying on its parent website to communicate its offerings. This lack of presence became a significant hindrance in RIS Roofing Supply’s increasingly competitive local roofing supply market, and the company turned to us to create a strong, stylish site that helps them increase market share.
Modern, responsive design with a clean, warm and local feel
Our design team created a fresh and bold responsive design that features large images and significant amounts of promotion space for RIS Roofing Supply to appeal to its two audiences – homeowners and roofing contractors.
The design achieves RIS Roofing Supply’s goals of serving as a trustworthy source linking homeowners to reliable roofing contractors and guaranteeing platinum-level customer service to the company’s large base of contractors.
Sitefinity CMS serves as the foundation
Building on the Sitefinity CMS, our developers created a responsive site that is both easy for RIS Roofing Supply administrators to manage and for visitors to navigate.
The site’s intuitive navigation structure enables visitors to find relevant information quickly in order to educate themselves on products and services and then take the next step contacting RIS Roofing Supply’s professionals. As a result, the company now has the ability to track leads submitted through the website forms to evaluate ROI more accurately.
Local SEO strategy guide content and marketing
As part of this redesign, the copywriting department was responsible for establishing RIS Roofing Supply’s online voice and collaborated with company officials to hit the proper mark with tone and delivery, which focused on an outside-in approach that speaks to benefits for homeowners and contractors. This fresh content is enriched with search engine optimization strategy from our marketing department, which identified appropriate keywords to infuse throughout the site for improved search engine rankings.
The result of our work is the debut of RIS Roofing Supply-specific website that positions the company as an expert roofing materials supplier in metro Atlanta.