Prime Financial Credit Union

Helping this credit union improve the financial well-being of its members

The Challenge

This Wisconsin-based credit union’s previous site was ready for a refreshed look and feel that better reflected its latest brand guidelines while also engaging members. The prior site was no longer offering the best user experience and did not offer the ability to understand how visitors were interacting with the website in order obtain essential insights in order to optimize the digital experience.

Prime Financial Credit Union (PFCU) hired ZAG to create an updated website that would fulfill the credit union’s mission to improve the financial well-being of their members, and make it easy to keep the site updated as the institution grows and changes.

increase in users (comparing pre and post launch)

The Solution

Using design elements to engage & connect with customers

To ensure a consistent user experience, the new website features a responsive design that delivers site content in a format that automatically adjusts for desktop, mobile and tablet screens. Primary and secondary brand colors as well as lifestyle and inclusive imagery helps resonate with local, diverse audiences to create a welcoming digital atmosphere. The strategic use of textures and the introduction of animation creates a visual interest that encourages users to scroll while clean, new website content engages users and makes the information easy to digest.

Upgrading the navigation to meet current & future goals

The updated site architecture and new menu provides a more intuitive navigation that helps users easily access the credit union’s products and services while also accommodating for future flexibility. The new product pages allow website visitors to easily understand what the features and benefits are and introduces helpful resources PFCU offers to aid in the decision-making process – guiding their members to products and services that ultimately lead to financial success.

Supporting the inbound marketing strategy

Based on research and best practices, the ZAG team created an SEO strategy for PFCU to drive valuable visitors to the website for product information and financial advice. To enhance their role as a financial partner to their members, a custom blog was added to the new site. Not only does the blog serve as a resourceful financial literacy library, but it also supports the credit union’s content and integrated marketing strategy. To further understand consumer behavior, from on-site activity to third-party application access, a custom analytics strategy was implemented. PFCU is now able to monitor and measure key performance indicators and use that information for future optimizations.

Enhancing the technology and flexibility

The new site was built in the Umbraco Content Management System which allows the credit union easier management and out-of-the-box features while providing the customization they needed to create a truly unique website. The rates and locations management tools were easily integrated to help streamline management across the site to ensure accuracy and conformance.

With a new site that is now intuitive, modern, engaging and ADA conformant, Prime Financial Credit Union can meet their mission of improving the financial well-being of their members.

Before & After

Use the slider below to see the before and after design.
Before After