With over 30 branch locations throughout northwest Ohio, northeast Indiana and southeast Michigan, Premier Bank (formerly First Federal Bank of the Midwest) has been serving its communities for over 80 years. Their previous website wasn’t responsive, didn’t portray their unique brand values and did not provide the ease of use that today’s website visitors expect. Premier Bank hired ZAG Interactive to reimagine their website through thoughtful strategy, design best practices, powerful development and proven inbound marketing tactics.
Digital strategy to drive success
The website overhaul was firmly grounded in digital strategy. Beginning with a revamp of the website architecture and a decision to separate the insurance offerings into a separate microsite, the new site elevated the bank’s resources and presented a more streamlined, intuitive and SEO-friendly approach.
Clean, responsive website design
ZAG’s expert design team created a crisp, simple design that was customer-focused and projected a trustworthy, approachable and modern feel. Photography was important to this site design, and helped convey Premier Bank’s unique brand. The desktop design was then translated to mobile and tablet devices to offer a consistent user experience for all users across devices.
Custom website copy with a marketing focus
ZAG’s copywriting team collaborated with ZAG’s SEO specialists to revamp the website copy. The new copy accurately presented product information while communicating Premier Bank’s unique value proposition and search engine optimization goals. The result was fresh copy for all site pages that supported the new helpful, trustworthy design and user experience.
Kentico CMS website development
Built on the powerful Kentico CMS, Premier Bank’s site took advantage of the out-of-the-box responsive site build capabilities while offering several custom features. The new site integrates with numerous third party vendor sites, from online banking to calculators, and also boasts custom rates and location management tools to allow Premier Bank to dynamically update this timely information.