Portland Federal Credit Union (Campaigns)

A social media marketing strategy that integrates seamlessly with all other channels to promote the PFCU brand, banking solutions and overall membership.

A Michigan-based financial institution, Portland Federal Credit Union (PFCU) is dedicated to its members and community, providing valuable banking solutions that help individuals and businesses achieve their financial goals.

Social media strategy and management

ZAG Interactive works closely with PFCU to maintain their distinct brand, foster two-way communication with their community, increase awareness of various banking solutions, advertise ongoing promotions and support key business initiatives. In planning, developing and executing social media marketing strategies, our in-house teams conceptualize, write, curate and create content on behalf of the credit union. The resulting thematic social media campaigns integrate seamlessly with existing offline and online tactics – from in-branch promotions to corporate website banners and landing pages.

Integrated marketing approach

Our integrated marketing approach leverages the unique features of each platform to engage the community, while creating brand continuity across all channels. This strategy is intended to increase brand awareness, create interest in specific services, as well as effectively establish valuable relationships.

PFCU has experienced incredible success not only generating likes and engagement, but obtaining quantifiable results in terms of increasing loan growth, deposits, new account openings and overall membership.

Example campaigns and results

  • Loans Campaign: In order to encourage loan applications and increase overall loan balances, ZAG developed an integrated social media marketing plan that led to a 26% increase in year-over-year loan balances.
  • Followers Campaign: In an effort to enhance brand awareness and expand the Facebook community, ZAG created a fun, timely social media contest and promotion strategy that earned PFCU 797 new page likes and reached 258,277 more people compared to the same time period the previous year.
  • Scavenger Hunt Campaign: To generate traffic to the corporate website, encourage a deeper site experience and heighten awareness of various PFCU solutions, ZAG developed and executed a creative hide-and-seek game that resulted in a 553% increase in social media-driven visits to the corporate website and a 276% average increase in views on goal-related pages.
  • Youth Banking Campaign: To increase participation in PFCU’s in-branch activities and generate new youth account openings, ZAG established an integrated marketing approach leveraging the corporate website and social media channels. This promotion resulted in a 442% increase in new accounts opened and a 343% increase in deposits made, year-over-year, during National Credit Union Youth Week.
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