Piedmont Advantage Credit Union, based on North Carolina, is committed to providing its community with beneficial financial solutions. To better serve its members and modernize its website presence, Piedmont Advantage worked with ZAG Interactive to redesign its website. Using a responsive, theme-based design and user-friendly features, the new website supports both the credit union and member goals.
A foundation for success
Based on a collaborative discovery session, ZAG’s team created a strategy that would help Piedmont Advantage tell its brand story, illustrate competitive differences, make it easier for members to find the right financial solutions, improve site functionality and more.
A new site architecture was developed, minimizing clicks, encouraging exploration, and creating a more intuitive navigation approach for users. Key website page elements were defined, balancing current promotions, financial education, community involvement information and more to create the right impression among existing and potential members. This comprehensive strategy creates a holistic experience that offers financial solutions and supports member needs.
Bringing out the brand
The website design leverages a responsive Umbraco theme that includes built-in structured page layouts and semi-customizable out-of-the-box components such as rotating banners, promotional boxes, SEO fields, forms, media galleries and more. Using Piedmont Advantage’s unique brand colors, fonts, imagery and other identifiable elements, ZAG was able to develop a website that feels unique to the brand. Importantly, the website is designed to be conformant with current WCAG ADA guidelines.
Attracting the right audiences
Search engine optimization (SEO) best practices were applied during this website redesign to improve Piedmont Advantage’s rankings in search results for important keywords and phrases. Custom meta data and keyword-rich content was added to each page of the website, supporting the site’s search engine appeal. Additionally, new website copy was written to better represent the brand and position information as solutions for member’s needs.
Making site management simple
The Umbraco theme offers robust development capabilities while allowing for time-saving builds on a budget. The easy-to-use dashboard and a custom rates management tool allows Piedmont Advantage administrators to make streamlined sitewide updates quickly and easily. The CMS also provides for seamless integration with Piedmont Advantage’s third parties including online banking, loan applications and more.
The new Piedmont Advantage website successfully reflects their brand while meeting business and member goals.