Paducah Bank

Creating a website with a definite WOW factor
 
As a local full-service financial institution in Kentucky, Paducah Bank believes in being a partner to the customers it serves. With a commitment to its community and the financial well-being of its customers, Paducah Bank knew it was time to redesign its website. ZAG was excited to be part of this project to deliver a more progressive online presence that focused more consumer needs and solutions rather than financial products.
41%
decrease in bounce rate

Strategy that supports goals

Initially, the project teams from Paducah Bank and ZAG met in a collaborative discovery session to discuss goals, the brand and direction for the new website. Some key project objectives were to establish a more engaging digital presence, increase online visibility, incorporate new technologies, better represent the unique brand and competitive differences, and communicate some of the local flavor that is distinctively Paducah. ZAG devised a detailed site architecture and design strategy for the new website that would support seamless future growth and many of the bank’s goals. This involved outlining important page elements – from promotions and resources to rates – which guided design. Other notable site features include a handy drop-down menu in the global navigation highlighting Paducah Bank's suite of proprietary offerings, as well as a strategically segmented main menu that creates a more customized experience for visitors.

Branding and marketing designed for success

The new website look, feel and messaging needed to deliver on Paducah Bank's promise of always “wowing” their customers. Taking this into consideration, ZAG’s team created a responsive website design that strategically used graphical elements while following the brand guidelines to create an interactive experience that showcases the bank’s unique personality. In alignment with this, new website copy was developed, keeping in mind the importance of search engine optimization. The new site also features multiple avenues of fresh content, including news, community happenings, career postings and social media updates.

Delivering enhanced customer service

Since Paducah is a bank that strives to supports its customers at all life stages, the new website includes a solutions finder on the home page. This feature provides users with a customized tool to self-identify and select life goals, which then presents relevant financial products and resources for further exploration. Additionally, the new site includes helpful features for chat and appointments, as well as interactive forms. The site also conforms to WCAG ADA standards, offering improved usability for visitors with disabilities.

Developing a better experience

Powered by the Kentico content management system, ZAG was able to build a robust website experience that would be easy for Paducah Bank’s internal staff to manage, and allow for future growth. With enhanced functionality like custom rates management and locations management tools, making sitewide updates is now simple and seamless.

Before & After

Use the slider below to see the before and after design.