Paducah Bank

Creating a website with a definite WOW factor
 
Paducah Bank is all about the WOW factor. Having completed a previous website redesign project with ZAG, Paducah Bank was ready for another redesign and trusted our team once again to put some WOW into their website. The new site needed to bring their current brand and vision to life while engaging users, improving the user experience and enhancing technology to create a banking experience that WOWs customers.

Noteworthy website features and functionality

  • Mobile-friendly comparison charts make it easy to compare product features and benefits across different devices.
  • The site search is powered by the YEXT Knowledgebase to offer a robust search experience, allowing users to explore results by product, FAQs, links, locations and more.
  • Customer support is key to the digital experience – offering chat, an online form, branch specific contact information, a secure form and more to help customers when they need it.

Website recognized as a Kentico Site of the Month in March 2024.

A site structure that simplifies the consumer experience

  • The easy to follow menu and an intuitive website architecture make it easy for visitors to find what they need.  
  • Visual content such as icon bands and branded backgrounds create an engaging experience that illustrates product value.
  • Page-specific resources and education guide consumers along the decision-making journey.
11%
increase in engagement rate within the first few weeks of launch

Creative strategies that reinforce the brand and personality

  • The responsive design reflects a friendly yet professional, colorful and community-oriented brand.
  • Thoughtful use of brand colors and elements guides the user throughout the website.
  • Website copy infuses the brand to showcase Paducah’s personality and promise to customers.

ADA compliance ensures accessibility for all users, including those with different abilities.

Better technology and content management

  • Out-of-the-box features in the Kentico CMS make it easier for admins to manage and maintain website content.
  • Custom developed components allow for the creation of a truly unique website that reflects the brand and personality.
  • A custom map-based locations management tool with Allpoint ATM Network integration creates a visual experience for users to find a nearby branch or ATM.
Working with ZAG was a game-changer for us. From the outset, it felt less like a client-service provider relationship and more like a true partnership. Their team's approach was collaborative and team-oriented, making the entire process not just easy, but genuinely enjoyable. We were deeply involved at every stage, ensuring our vision for the website was realized while infusing it with ZAG's innovative design and technology. The end result? A website that truly represents Paducah Bank's commitment to WOWing our customers. It's not just a website; it's a testament to our dedication to excellence and innovation. We're not only thrilled with the final product but also proud to call ZAG our partners. This project was about bringing our brand and vision to life, and thanks to ZAG, we achieved that and so much more. Our website now stands as a beacon of what can be achieved when creativity, technology, and partnership work hand in hand. It's an honor to be recognized as a Kentico Site of the Month, but the real reward is the positive feedback from our customers and the enhanced digital experience we now offer. Here's to continuing to set the bar high and WOW our customers in every interaction!
Susan Guess, Chief Marketing Officer, Paducah Bank
How We Helped
Creating a website that improves the customer experience while reinforcing the brand personality.
Kentico Site of the Month March 2024

Before & After

Use the slider below to see the before and after design.
Before After