Oklahoma's Credit Union

Infusing a credit union site with fun, energy and a smart architecture

Oklahoma's Credit Union (OKCU) was founded in 1954 to serve highway department employees. In the ensuing decades, OKCU has grown from 19 members to more than 40,000 in 45 Oklahoma counties and 189 state agencies. With this growth, OKCU needed to revamp its website to appeal to many generations and make it easier for members to access electronic channels for account management and more. The credit union leaned on ZAG Interactive to create a new website that eschewed the stodgy feel of a bank in favor of a unique site that is simple, happy and fun.

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Starting with a strategic base

ZAG’s strategy team started the project by restructuring the website architecture to reflect simplicity and convenience within a modern design. Once the architecture was determined, ZAG’s design team created a responsive design that allows visitors on any device to experience the complete impact of OKCU's site and its clear paths toward products and services. Offering streamlined navigation, easy access to popular features, and dynamic contact methods, the new, ADA conformant design delivers a fresh, modern and intuitive experience for visitors.

Creating a personalized content approach

To complement the visual redefinition of OKCU's site, we created a strategy that helps OKCU execute its plan to appeal to its audience through informational, personalized content that is served up with different messages catering to different demographics. Ahead of the site launch, ZAG’s marketing team implemented a custom analytics tracking strategy that allows OKCU to closely monitor site activity, user interaction, and ultimately help improve ROI.

Powered by the Kentico CMS

ZAG’s development team supported the modern design with functionality that enhances the user experience, simplifies content management for OKCU's administrators, and helps visitors quickly access information and tools they need. Built in the Kentico CMS, our development team integrated OKCU's third-party online banking platform along with several other third-party offerings. We also customized the NetLend experience. To allow OKCU's team to centrally manage rate information, ZAG also built a custom rates management tool.

How We Helped
A fun, easy-to-use website that stands out among Oklahoma financial instutions and allows OKCU to meet changing member and business needs.
Our website is our busiest branch and it was time to make an investment in our user experience. The previous site was outdated and didn’t accurately reflect our mission of helping people. Our goal was to ensure the personalized service they receive in branch or over the phone was happening in our digital channel. ZAG Interactive was the perfect partner to help us turn our vision into reality.
Jennifer Lown, Chief Marketing Officer, Oklahoma's Credit Union