MIT Federal Credit Union, founded in 1940, is a full-service credit union dedicated to providing financial solutions to MIT students, alumni and employees as well as select employee groups. Catering to a large base of tech-savvy members, MITFCU sought a website redesign from ZAG Interactive that introduced a more sophisticated brand, and presented information in a more streamlined, user-friendly manner.
Responsive design modernizes a site
We created a responsive design site that meets members’ needs at every turn, no matter how they choose to view and use the site. Along with a cleaner, more modern look, our design department leveraged large images that represent the communities MITFCU serves and provide a sense of personal connection with the credit union.
Everything about the new site reflects the credit union’s commitment to being the most secure, most accessible and most convenient financial institution for its members.
Our development team built the new site on the Kentico Content Management System and integrated an existing locations database along with multiple existing financial calculators. They also created a dynamic rates database that MITFCU administrators can use to manage and easily change rates through a centralized portal.
Fresh content marketing strategies transform messaging
As part of this project, our copywriting department spearheaded a content overhaul while working closely with MITFCU’s marketing department to accurately capture the credit union’s personality and marketing voice. By streamlining content volume and page total, we created a website filled with valuable information presented in a way that’s accessible and easy to read, anchored by the targeted keyword research conducted by our marketing department in order to support the SEO strategy for MITFCU.
The result is a modernized, easy-to-use website that is now the focal point of MITFCU’s integrated marketing strategy.