The MetroHartford Alliance is a collaboration of businesses, municipalities and organizations dedicated to business and economic development in the Hartford, CT, region. Its mission is to attract and retain jobs and talented professionals while positioning the region as a promising destination.
Enhanced, modern design and functionality
The Alliance needed an overhauled and updated website that will serve as the primary source of information for its members and potential members. Showcasing Alliance initiatives, amplifying its mission and promoting member dialogue all were primary objectives that informed our design and development of this website.
This enhanced functionality and messaging also required a more modern look and feel that was equal parts hip and professional to cater to the Alliance’s existing and targeted demographics.
Engaging, informative website
We achieved these results with a cleaner, more intuitive layout and a sitemap that simplifies the process of accessing important information. Further, we incorporated large, bold photos of the Hartford skyline and landmarks throughout the site while integrating a dynamic event calendar and incorporating the Alliance’s social media feed. The website is now more engaging, more informative and more welcoming to all visitors.
Enhanced social media presence
To effectively reach more people interested in their various initiatives, they approached us to enhance their presence on social media platforms.
One project focused on Live Hartford, a source of information about relocating to and living in Hartford. We designed a custom Facebook landing page and custom Twitter page to provide a unique presence for Live Hartford’s messaging.
The MetroHartford Alliance also wanted to emphasize its work through Graduate!CT, whose mission is to encourage adults to return to college to earn their degrees. We designed customized Facebook and Twitter pages for this program.
Because we had redesigned both the Live Hartford and Graduate!CT websites, we were able to create social media platform designs that complement their existing web presence. Their Facebook and Twitter pages also are accessible through embedded clickable icons on their websites.
How We Helped
2012 WebAward Winner: Associations Standard of Excellence