MECU Credit Union brings its member experience to life with a vibrant, colorful new brand. To reveal its refreshed image, MECU initially worked with ZAG on a website redesign
. Using the website style as a foundation, ZAG adapted MECU’s new branding for print collateral
to create a seamless and modern experience across its integrated channels.
ZAG reimagined MECU’s marketing materials to inject bold colors and lifestyle imagery, emphasizing the Baltimore-area credit union’s friendly, community focus. Unique, color-coded brochures create a distinct identity for each product and service, making it easy for members to distinguish between offerings and find the right solutions. ZAG also translated MECU’s new branding to in-branch TV displays, posters, postcards, rack cards and print advertisements.