MECU Credit Union Print Design

Creating consistency across marketing materials after a rebrand

MECU Credit Union brings its member experience to life with a vibrant, colorful new brand. To reveal its refreshed image, MECU initially worked with ZAG on a website redesign. Using the website style as a foundation, ZAG adapted MECU’s new branding for print collateral to create a seamless and modern experience across its integrated channels.

ZAG reimagined MECU’s marketing materials to inject bold colors and lifestyle imagery, emphasizing the Baltimore-area credit union’s friendly, community focus. Unique, color-coded brochures create a distinct identity for each product and service, making it easy for members to distinguish between offerings and find the right solutions. ZAG also translated MECU’s new branding to in-branch TV displays, posters, postcards, rack cards and print advertisements.

Customizable templates provide an efficient, scalable solution that MECU can easily leverage for future collateral and campaigns. They also make it easy for MECU to produce multiple versions of promotions to position products and customize the member experience.

MECU’s warm, inviting new look and feel is central to all marketing methods, helping the credit union connect with its members and stand out from the competition.

How We Helped

ZAG adapted MECU’s new branding for print collateral to create a seamless and modern experience across its integrated channels.