Originally known as Municipal Employees Credit Union, MECU initially only served city employees, such as teachers, firefighters and construction workers. Today, MECU Credit Union proudly serves individuals and local businesses throughout the Baltimore metro area. MECU Credit Union chose ZAG to create a website that renews their commitment to their members while introducing a fresh, new brand.
When the new brand was complete, ZAG and MECU Credit Union collaborated in a discovery session to explore the brand details and begin strategizing the site with MECU’s goals in mind. The new site architecture presented an easy way to find key product and resource information in a way that is also scalable as the credit union grows. The new logo, brand elements and custom site design reflect the credit union as welcoming, friendly and modern. The ADA-conformant design uses the new multi-color brand pattern to communicate that no member is alone in their financial journey. MECU’s new site also features a solutions finder on the homepage to present products, tools and financial literacy to specific audiences based on life stage. This aligns with the overall brand goal of supporting members to achieve a brighter financial future.
increase in new site users
As part of the rebrand, ZAG developed new copy for the MECU Credit Union website that aligned with the unique brand tone, and also supported a local SEO strategy. Along with the new copy, MECU Credit Union introduced a custom blog featuring financial literacy articles that provide even more online resources for their members. Additionally, ZAG developed a landing page layout for MECU Credit Union to support conversions for future campaigns.
ZAG utilized the power of the Kentico Content Management System to create custom widgets and modules that are easy to manage. The rates management tool allows rates to automatically be updated within promotions, body text and more. Additionally, the tool integrates with an existing vendor to dynamically pull in rates. ZAG also built a custom FAQ database to allow MECU Credit Union to dynamically manage this helpful information and support customer service.
To introduce members to the new features, highlight key elements of the new brand and encourage exploration, ZAG strategized and designed a website tour which appears immediately upon a visitor’s first entry to the site. The project also included a custom analytics strategy to allow MECU Credit Union to have better visibility into site interactions and opportunities. The new MECU Credit Union website offers a modern experience for members and helps them to feel part of a community that is confident in helping achieve their financial goals. ZAG also helped with extending the new brand to printed collateral and other digital tactics.
