Taking site to new heights
The newly designed website architecture organizes the site content in an intuitive way to support a better user experience. A simple and clean navigation makes it easy for end users to find what they are looking for. With a responsive design, Maui County FCU’s site now automatically adjusts to a visitor’s screen size and device to ensure a seamless experience from desktop to mobile. Scenic lifestyle imagery, purposeful use of Maui County FCU’s brand graphics, and conversational yet resourceful website copy help to convey product value, as well as their friendly, family-oriented brand and deep connection to the Maui community.
Utilizing content marketing to maximize conversions
A critical component to any website is a successful content and marketing strategy. Maui County FCU’s new site offers additional opportunities to promote products, services and topics in key placements, and features a concise landing page layout that focuses on conversions. Supporting the decision-making process, financial resources and education, along with helpful blog articles and financial calculators, are integrated with the site to provide value to visitors, as well as the SEO and content marketing strategies.
Attracting the right visitors with the right strategy
Understanding Maui County FCU’s previous pain points and current business goals, ZAG’s SEO specialists devised an organic search strategy to attract qualified audiences to their site -- while ongoing support secures continued success as search trends and algorithms evolve. Additionally, the ADA compliant theme ensures accessibility for these audiences, including those with disabilities, providing all visitors with a fair and equal experience.
Maui County FCU’s new site, built in the Umbraco CMS, enables administrators to easily manage and make updates on the back end. With flexible, semi-customizable components, the Umbraco theme site was able to meet Maui County FCU’s budget and timeline goals while still showcasing the credit union’s unique brand and styling elements. It also allowed for the integration of a rates management tool to centrally maintain rates throughout the website.
Maui County FCU’s website now displays an easily digestible structure and design that supports the consumer journey and improves the online experience for members.