Lone Star Credit Union is a Texas institution in the truest sense – born and raised in the Dallas area and providing honest, trustworthy services to neighbors since 1967. While Lone Star CU opened its doors only to Lone Star Gas employees in the beginning, it expanded membership to five counties in 2000 while maintaining its high standards of personalized service. Lone Star recently unveiled a new brand and logo, and ZAG Interactive was tapped to revamp their website into a modern digital space that reflects their principles.
Fresh, responsive design
Lone Star is proud of its expressed focus on good business practices and helping members in every stage of life with sensible products and advice. In the spirit of this commitment, ZAG created a website with a responsive design that caters to Lone Star’s tech-savvy, mobile audience. The fresh design features large, engaging imagery balanced by an airy aesthetic that invites visitors to dig deeper into the website.
Important information now can be accessed easily through improved navigation, meeting Lone Star’s request to quickly lead visitors to online banking, ATM locations, contact information, loan applications and membership and account openings.
The flexible platform will grow with Lone Star while continuing to provide areas where the credit union can tie together its social media and marketing initiatives and provide educational material that explains the benefits of credit union membership.
Umbraco CMS development
ZAG’s development team supported the clean, modern design with functionality that enhances the user experience, simplifies content management for Lone Star administrators, and helps visitors quickly access information and tools they need to take care of their business.
A rates database enables Loan Star officials to easily manage rates in a centralized location rather than spending time on piecemeal, page-by-page updates. Also, multiple third-party integrations now fit seamlessly within the new site, including online banking, links to Lone Star’s insurance partner, locations finders, and loan application and payment systems.
ZAG’s marketing department contributed targeted keyword research to improve the content’s SEO value while developing meta tags for all site pages to maximize search result rankings and click-throughs.
Lone Star’s new site embraces all of its foundational beliefs while positioning them as a modern financial institution that caters to its members’ changing needs and habits.