Lincoln Savings Bank

The Challenge

As an Iowa-based bank committed to serving its communities, Lincoln Savings Bank needed a new website to better reflect its vision and values. The previous instance of the website design and functionality limited the user experience and marketing opportunities. It was not ADA conformant, had outdated technology, and lacked customization capabilities to create unique presentations. Additionally, as the site evolved over time, the menu had become cluttered and challenging to navigate. Lincoln Savings Bank needed a coherent experience and strategy that supports their goals of engaging their current audiences, while also obtaining new ones.

Enhancing the user experience

The reimagined website architecture creates an intuitive navigation that is easy to understand and allows users better access to products and services, educational resources, as well as customer support. Product pages feature a simple, clean design that helps visitors evaluate different solutions and supports the decision-making process.

Modernizing the website design

To provide users with a better experience across all devices, the new site features a responsive design that automatically adjusts to the visitor’s screen size. Design elements including colors, shapes, lifestyle photography and illustrative iconography refresh the Lincoln Saving Bank brand, communicate product payoff and help connect with distinct audiences. Strategic design features and micro interactions create movement within the page, encouraging users to scroll and engage with content. To ensure equal accessibility for all visitors, including those with disabilities, the new website meets all ADA conformance guidelines.

Providing flexible page layouts

The custom site is made up of flexible layouts and widgets, giving Lincoln Savings Bank the control to create unique experiences for specific pages and products. From product features and timely promotions to financial education and community involvement, the new website provides structured space for Lincoln Savings Bank to convey key messages that align with its mission.

Engaging audiences through content

The newly crafted website copy brings to life Lincoln Savings Bank’s authentic and personal brand voice so users can envision themselves growing with the bank to achieve their financial goals. Incorporating keywords and phrases into the content, the on-site search engine optimization (SEO) strategy assists in attracting qualified visitors by increasing rankings in search results for related financial terms.

Utilizing technology to improve site management

The updated website is not only a better experience for the visitor, it is also easier to update and manage for administrators on the back-end with the Kentico Xperience CMS. With robust technology, Kentico allowed Lincoln Savings Bank to create the unique website they were looking for. Seamlessly integrated into the Kentico build are custom tools for rates management and location management. Both tools are able to be centrally managed while providing visitors with relevant information at their fingertips.

Incorporating strategic marketing

To increase awareness and generate interest about the newly redesigned website, ZAG developed an integrated a pre- and post-launch website campaign. By utilizing a landing page as the hub of the campaign as well as social posts, email messages, and in-branch displays, the bank was able to reach audiences across multiple platforms. Highlighting new site features and functionality while encouraging exploration with a scavenger hunt-inspired contest, Lincoln Savings Bank was able to effectively prepare users for the new website and drive engagement upon launch.