Enhancing the user experience
The reimagined website architecture creates an intuitive navigation that is easy to understand and allows users better access to products and services, educational resources, as well as customer support. Product pages feature a simple, clean design that helps visitors evaluate different solutions and supports the decision-making process.
Modernizing the website design
To provide users with a better experience across all devices, the new site features a responsive design that automatically adjusts to the visitor’s screen size. Design elements including colors, shapes, lifestyle photography and illustrative iconography refresh the Lincoln Saving Bank brand, communicate product payoff and help connect with distinct audiences. Strategic design features and micro interactions create movement within the page, encouraging users to scroll and engage with content. To ensure equal accessibility for all visitors, including those with disabilities, the new website meets all ADA conformance guidelines.
Providing flexible page layouts
The custom site is made up of flexible layouts and widgets, giving Lincoln Savings Bank the control to create unique experiences for specific pages and products. From product features and timely promotions to financial education and community involvement, the new website provides structured space for Lincoln Savings Bank to convey key messages that align with its mission.
Engaging audiences through content
The newly crafted website copy brings to life Lincoln Savings Bank’s authentic and personal brand voice so users can envision themselves growing with the bank to achieve their financial goals. Incorporating keywords and phrases into the content, the on-site search engine optimization (SEO) strategy assists in attracting qualified visitors by increasing rankings in search results for related financial terms.