A sophisticated, responsive website for an industry leader
Integrated Builders Group (IBG) is a California-based design-build firm dedicated to creating inspirational, functional spaces for credit unions. As IBG has grown, it finds itself competing against larger national firms, not only in its market area of Colorado west to Hawaii but also in other regions in which the company is creating a presence. As such, IBG connected with ZAG Interactive to create a website that reflects the company’s sophisticated expertise and specialized services.
Through a responsive design, IBG wanted to add its personality and human touch to a site that accurately captures the essence of what it’s like to be inside an IBG-designed space. Our design team accomplished the modern edginess that makes IBG a unique firm focused on powerful innovation. The design also achieves IBG’s goal of providing insight into the company's process and competitive differentiation.
The ZAG development team supported the modern design with intelligent functionality that enhances the user experience and simplifies content management. The new site allows users to access more information by hovering over elements, saving them time versus clicking. Building on the Sitefinity Content Management System, our team created an enhanced portfolio section that allows visitors to filter specific case studies and access detailed information about any project. ZAG’s copywriting department worked with IBG’s team to write fresh content that accurately conveys the level of sophisticated expertise that defines the company’s operations and deliverables. While creating a consistent tone throughout the site, we enhanced all of the content’s SEO value as a result of the ZAG marketing department’s targeted keyword research.
IBG is now properly positioned in the marketplace with a modern, responsive website to attract new credit union clients and reflect its brand attributes of being a unique and innovative design-build firm.
