What began as a small group of employees at IBM over 40 years ago has grown to a national credit union with over 75,000 members. As IBMSECU has grown as an institution, so have their needs, and ZAG was thrilled to be selected to redesign the IBMSECU website. Offering a fresh, modern look and feel, the power of the Sitefinity CMS and an intuitive interface for existing members to quickly access what they need, the new site better services IBMSECU’s existing members and will help IBMSECU attract prospective members as well.
Website strategy custom-tailored to the institution’s needs
This website redesign project began with a discovery session to determine exactly what IBMSECU needed, and how to deliver it. ZAG’s strategists then overhauled the website architecture after reviewing IBMSECU’s analytics, employing SEO and usability best practices and aligning with IBMSECU’s short and long-term vision.
Responsive design that increases engagement on all devices
While the old layout of IBMSECU’s website had informative content, promotional offers, and opportunities for members to explore new account options, the site was difficult to navigate and the outdated design wasn’t optimized for the various mobile devices their members used. The talented design team at ZAG introduced modern, clean visuals to the IBMSECU’s site, welcoming photography and organized content bands to engage and inform members throughout their financial journey. The new, responsive design, built in the Sitefinity CMS, allows members to quickly access their account, find a nearby branch or ATM, and read informative financial content no matter where they are and what devices they are on. Additionally, landing pages for each of IBMSECU’s SEGs provided just the information each company needs in an organized, informative manner.
Rates database provides accuracy and ease
Like many financial institutions, the many accounts and loans offered by IBMSECU mean that there are a lot of rates to keep track of. As these rates fluctuate, it’s crucial they are accurate throughout the site. ZAG build customized our rates management tool to allow IBMSECU web administrators to update rates throughout the website – in content, promotions and more.
Accessible to all visitors
With website ADA compliance regulations changing in 2018, IBMSECU knew that the new site needed to be built to conform to ADA standards. ZAG's design and development teams partnered to ensure that the site design met WCAG 2.0 AA level standards so that those with visual disabilities could enjoy the same positive user experience as those without.