HawaiiUSA Federal Credit Union

A credit union website redesign that refreshes the brand’s digital presence

As one of the largest credit unions in Hawaii, HawaiiUSA Federal Credit Union has more than $2 billion in assets and more than 135,000 members. In 2023, ZAG partnered with this credit union on a third website redesign in our long-term relationship to refresh its online presence with a responsive website built in the latest technology, that remains local and warm, while continuing to reflect its core values of service, unity, achievement and integrity.

increase in completed account applications

Telling the brand story while guiding the consumer journey

The HawaiiUSA Federal Credit Union brand is built upon member-centric, service-focused and community-driven pillars. The new responsive website design features a strategic use of content and visual brand elements to tell the credit union’s unique story while providing a promise of quality, consistency, and reliability. Ensuring an intuitive navigation experience, the new website menu and architecture strategy establishes a clear path for different audiences and needs, helping visitors find what they are looking for with ease.

Creating a more personalized website experience

Focusing on guiding the user through their own financial journey, the website includes a custom solutions finder tool that surfaces recommended products, services and resources based on their goals or life stage. It also provides a personalized content experience that tailors content and promotions based on a visitors previous browsing behavior and other distinguishing factors using a combination of Kentico features and a third-party personalization tool integration.

Creating a digital branch that supports business goals  

Wanting the website to serve as a digital branch, the website creates a friendly, warm and inviting feel. It also combines product information with valuable financial resources – from blog articles and branding financial calculators to life stage content. This helps deliver a guided experience in the digital space that mimics a more in-branch consultation, supporting decision-making and conversions. Further supporting lead generation, the site includes a focused landing page layout for special offers and other important promotions to keep visitors engaged and encourage next steps.

Attracting and engaging website visitors

New website copy successfully communicates the value of credit union’s products and services, while strategically designed content areas make it easy to understand features and benefits. It also incorporates keywords and phrases as part of the research-based search engine optimization (SEO) strategy to increase site visibility in organic results and attract qualified website visitors. Following current website accessibility and ADA conformance guidelines, the website delivers an equally positive experience to all users, including those that may have unique visual, auditory or other special needs.

Leveraging the latest technology for improved content management

The new site is built in the easy-to-use Kentico content management system (CMS) platform that offers more current software to manage and maintain site content, including rates, FAQs, alerts and other timely information. Custom developed tools with some third-party integrations create a seamless way to make sitewide updates.

How We Helped

Before & After

Use the slider below to see the before and after design.
Before After
“Choosing ZAG Interactive was pivotal in designing an intuitive, personalized website experience for our members. From conceptualization to execution, ZAG’s strategic foresight and commitment to understanding our unique needs made the entire process seamless.”
Shane Toguchi, VP Member & Digital Innovation, HawaiiUSA Federal Credit Union