Telling the brand story while guiding the consumer journey
The HawaiiUSA Federal Credit Union brand is built upon member-centric, service-focused and community-driven pillars. The new responsive website design features a strategic use of content and visual brand elements to tell the credit union’s unique story while providing a promise of quality, consistency, and reliability. Ensuring an intuitive navigation experience, the new website menu and architecture strategy establishes a clear path for different audiences and needs, helping visitors find what they are looking for with ease.
Creating a more personalized website experience
Focusing on guiding the user through their own financial journey, the website includes a custom solutions finder tool that surfaces recommended products, services and resources based on their goals or life stage. It also provides a personalized content experience that tailors content and promotions based on a visitors previous browsing behavior and other distinguishing factors using a combination of Kentico features and a third-party personalization tool integration.
Creating a digital branch that supports business goals
Wanting the website to serve as a digital branch, the website creates a friendly, warm and inviting feel. It also combines product information with valuable financial resources – from blog articles and branding financial calculators to life stage content. This helps deliver a guided experience in the digital space that mimics a more in-branch consultation, supporting decision-making and conversions. Further supporting lead generation, the site includes a focused landing page layout for special offers and other important promotions to keep visitors engaged and encourage next steps.
Attracting and engaging website visitors
New website copy successfully communicates the value of credit union’s products and services, while strategically designed content areas make it easy to understand features and benefits. It also incorporates keywords and phrases as part of the research-based search engine optimization (SEO) strategy to increase site visibility in organic results and attract qualified website visitors. Following current website accessibility and ADA conformance guidelines, the website delivers an equally positive experience to all users, including those that may have unique visual, auditory or other special needs.
Leveraging the latest technology for improved content management
The new site is built in the easy-to-use Kentico content management system (CMS) platform that offers more current software to manage and maintain site content, including rates, FAQs, alerts and other timely information. Custom developed tools with some third-party integrations create a seamless way to make sitewide updates.