Sophisticated technology in an easy-to-manage platform
Custom built in the Kentico Xperience CMS, GVTC’s new website is robust yet easy for administrators to manage. Starting with Kentico’s many out-of-the-box features, ZAG’s certified Kentico developers created this highly customized, responsive site to meet GVTC’s goals and accommodate many unique design and user experience elements. From custom layouts to tools, the site is built so that administrators can maintain a consistent user experience throughout the site, but also have the flexibility to communicate unique content and messaging on each page. The new site offers visitors the ability to easily shop for products and plans, get help from GVTC’s customer support, learn about the company, and so much more. Plus, the ADA compliant site ensures an equal experience for audiences with disabilities.
Engaging the right audiences through content
Along with an updated site structure, fresh website copy was implemented to create a consistent brand voice. Not only does the updated copy develop consistency, but it also provides a smoother user experience and improved SEO value. To attract the right audiences to the newly structured website, ZAG’s SEO specialists updated GVTC’s current strategy while continued support guarantees success as search trends evolve. Additionally, the ADA compliant site ensures an equal experience for these audiences, including those with disabilities.
Supporting SEO best practices
To support the company’s SEO goals, the new site was built against SEO best practices. From header tags to meta tags, ZAG’s SEO team provided the support GVTC needs for short and longer-term SEO goals.
Understanding site interactions
To help the GVTC understand how users are interacting with the site, and ultimately influence future business decisions, ZAG implemented custom analytics tracking throughout the site, and built helpful reporting. This data is key to growing and changing the site over time and ensuring that the site continues to best serve visitor needs. The new GVTC site is successfully able to meet GVTC’s goals, allows for seamless integration with the many platforms GVTC’s internal team manages, and overall offers a modern, comprehensive experience to meet evolving industry and customer needs.