GVTC Communications

Transforming a Texas cable provider’s digital presence for today’s market

The challenge

As a long-time ZAG client, GVTC, a large communications provider in Texas, was once again ready to elevate their website. With a partner agency responsible for the design and UX, GVTC entrusted ZAG to build its new site in Kentico Xperience. GVTC was ready for an updated site that better reflected their evolving industry and brand as well as conforming to usability best practices, and ZAG rose to the challenge and delivered.

increase in average in time spent per page

The solution

Sophisticated technology in an easy-to-manage platform

Custom built in the Kentico Xperience CMS, GVTC’s new website is robust yet easy for administrators to manage. Starting with Kentico’s many out-of-the-box features, ZAG’s certified Kentico developers created this highly customized, responsive site to meet GVTC’s goals and accommodate many unique design and user experience elements. From custom layouts to tools, the site is built so that administrators can maintain a consistent user experience throughout the site, but also have the flexibility to communicate unique content and messaging on each page. The new site offers visitors the ability to easily shop for products and plans, get help from GVTC’s customer support, learn about the company, and so much more. Plus, the ADA compliant site ensures an equal experience for audiences with disabilities.

Engaging the right audiences through content

Along with an updated site structure, fresh website copy was implemented to create a consistent brand voice. Not only does the updated copy develop consistency, but it also provides a smoother user experience and improved SEO value. To attract the right audiences to the newly structured website, ZAG’s SEO specialists updated GVTC’s current strategy while continued support guarantees success as search trends evolve. Additionally, the ADA compliant site ensures an equal experience for these audiences, including those with disabilities.

Supporting SEO best practices

To support the company’s SEO goals, the new site was built against SEO best practices. From header tags to meta tags, ZAG’s SEO team provided the support GVTC needs for short and longer-term SEO goals.

Understanding site interactions

To help the GVTC understand how users are interacting with the site, and ultimately influence future business decisions, ZAG implemented custom analytics tracking throughout the site, and built helpful reporting. This data is key to growing and changing the site over time and ensuring that the site continues to best serve visitor needs. The new GVTC site is successfully able to meet GVTC’s goals, allows for seamless integration with the many platforms GVTC’s internal team manages, and overall offers a modern, comprehensive experience to meet evolving industry and customer needs.

How We Helped
Transforming a cable provider's website to be modern, helpful, robust and easy to manage