Great Erie Federal Credit Union

A fresh site for this NY-based credit union

As a long-time client, NY-based Great Erie Federal Credit Union hired ZAG Interactive to redesign its website to be mobile responsive, ADA conformant and more user-friendly using our theme-based Umbraco CMS solution. 

decrease in bounce rate (year over year)

A new site strategy

This site redesign helped surface Great Erie’s most popular products and services front and center for their members, creating an improved user experience and helping to increase conversions. This was supported by a new, more intuitive site architecture, a refreshed, branded design and user experience that appealed to the credit union’s audiences, including those with disabilities.

Portraying Great Erie’s unique brand identity

Buffalo & Western New York’s historic buildings, famous Lake Erie and the waterfront are among some of the additional images the client wanted reflected on the new website. Together with a consistent color palette and modern visuals, the new site offers a fresh but comfortable user experience.

Improved content and site management

The new website copy, rewritten by ZAG, portrays a friendly, conversational, optimistic, stable and professional tone, includes clear call to actions on every page, and supports a local SEO strategy. The new site is also easy to manage – from centrally managing rate information through a Rates Management tool to easily adding and updating pages. The Umbraco CMS offers an affordable site management option and easy integration with the credit union’s third parties.

How We Helped

Before & After

Use the slider below to see the before and after design.
Before After
Our working relationship with ZAG Interactive goes back to 2007 with the design of our original website. In 2010 we changed our name to Great Erie FCU and ZAG rebranded our existing site with the new logo and colors. When it came time to look at a complete redesign of the site we felt pretty confident that ZAG would be able to accomplish this for us based on our working relationship. We selected to move forward with ZAG and their theme-based Umbraco CMS solution for the new site. The website redesign project proved to be quite an undertaking as we expected and anticipated. ZAG was there for every step of the way from the pre-discovery phase to Gather Content to editing/testing. Our project manager Sean at ZAG was a huge asset to me through all of this. We are thrilled with our new mobile responsive, ADA conformant and user-friendly website!
Kathy Bruce, Marketing & Communications Coordinator