A responsive bank website with modern functionality and a personal feel.
Fremont Bank is a community bank in the California Bay Area that provides a full menu of retail and commercial products and services. The bank turned to ZAG for a website redesign and technology upgrade that enhances their customers’ user experience on various mobile devices.
ZAG Interactive utilized the powerful Kentico Content Management System to develop a responsive website design that scales to fit the screen size of popular mobile devices and provides access to all information. Fremont Bank wanted to simplify their website in order to make information and functionality easier to access and use. As a family-oriented bank, Fremont also wanted additional space on their website to show people how active they are with community events and initiatives.
Our design team unveiled a modern website that retains the warmth and personality that Fremont Bank wishes to convey to its customers. Multiple new promotional spaces allow the bank to showcase all of their community service initiatives and involvement in the Bay Area while also cross-selling valuable products and services to customers and showing their latest rates, all while maintaining a clean and open presentation.
Drop-down menus streamline the navigation and are designed with an additional promo area where Fremont Bank’s marketing messages can resonate. The calls to action are more prominent and direct in order to guide visitors seamlessly through the website.
ZAG developers expertly integrated full functionality into the website, allowing Fremont Bank’s customers view the website from their smartphones and tablets. Developers integrated Fremont Bank’s external rates database to pull in and dynamically update the rates throughout the website. Additionally, ZAG developed various types of searches that allow users to filter results based on different criteria.
By blending technology with an enjoyable user experience, Fremont Bank has enhanced its digital presence while maintaining the accessibility and personality that endears the bank to so many of its customers.