A modernized and mobile-friendly design
The new website features a responsive design that automatically adjusts to different screen sizes, delivering a seamless experience to users on all devices. Custom icons and lifestyle, local-inspired, inclusive imagery helps resonate with diverse audiences, evoke positive feelings and communicates key messages quickly and effectively. Bold colors creatively correspond to life stages and engage visitors, while clean, new website content makes it easy to digest. The collective use of these elements helps refresh the brand and better represent its purpose.
Positioning the brand and products
The new site structure and reimagined menu provides for more intuitive new navigation, helping visitors easily access products, services and information they are looking for with minimal clicks. Each product page allows a visitor to quickly understand what the features and benefits are, what actions they can take, and what resources may help in the decision-making process. Together, these features support Four Points’ goal to position the credit union as a true financial partner who offers wisdom and encouragement.
Using content to attract and guide visitors
A search engine optimization (SEO) strategy based in research and best practices helps drive valuable visitors to the website for product information and general financial advice. The new keyword-rich website copy and variety of content types clarifies information about Four Points and its products, while helping consumers understand the unique value of each solution. Additionally, the custom blog serves as a repository for financial literacy that is surfaced contextually throughout the site to support the decision-making journey.
Focusing on analytics and conversions
A thoughtful, custom analytics strategy helps the credit union understand important consumer behavior, from on-site activity to third party application access with cross-domain tracking. User-friendly forms make it easy for visitors to get in touch, while capturing leads for the credit union that can be nurtured into relationships. A landing page layout also eliminates unnecessary distractions keeps the consumer focused on the offer and encourages applications or next steps.
Introducing enhanced technology and flexibility
The new site was built in the Kentico Xperience content management system (CMS) which robust out-of-the box features, but allowed for customization to create a truly unique website for Four Points. Flexible page layouts help the credit union create tailored experiences while maintaining consistency. A custom tool also helps streamline management of rates across the site to ensure uniformity, accuracy and compliance.
Strategic marketing and automation
To generate awareness and interest about the forthcoming website and increase engagement when new website went live, ZAG created a pre- and post- launch campaign for the credit union. Additionally, a website tour was added to the website to introduce visitors to the website for the first time, helping them find favorites, like online banking, and new features.