Providing accessible content for conversions
The responsive and ADA conformant design delivers an enhanced user experience, ensuring content is accessible to all users across all devices. The website is also optimized for search engines – following SEO strategy best practices. Design elements strategically to define content spaces and relay key features and benefits, helping consumers understand the value of Farm Bureau’s products and services. The use of relevant photography and engaging icons also works to establish connections with customers and communicate effectively. Additionally, ZAG developed a conversion-focused landing page layout for the bank to use to support conversions for its marketing campaigns.
Generating brand awareness and trust
Leveraging distinct brand colors and graphics within the design, the website helps to elevate the bank’s identity and bring awareness to its mission and vision. Guiding visitors along the consumer journey, financial resources – from calculators and forms to answers to frequently asked questions – are integrated throughout the site. Combined with details about the bank’s background and Farm Bureau affiliation, the site’s content strategy informs customers while positioning Farm Bureau Bank as a trusted financial partner.
Offering an easier way to manage website content
Robust features and the ability for customization within the Kentico CMS provided the ability to create a website experience that supported Farm Bureau’s functionality and user experience goals. With a user-friendly administrative dashboard, the Kentico CMS allows for an improved internal workflow for Farm Bureau’s internal teams, making routine content updates simple and alleviating the day-to-day reliance on development resources. Dynamic page layouts deliver scalability while maintaining consistency throughout the website. A rates management tool further streamlines updates by making sitewide updates seamlessly, reducing compliance concerns and minimizing management time. Additionally, a custom-developed interactive map allows users to quickly and easily connect to their local Farm Bureau to obtain membership, a requirement to become a customer at the bank. The new website successfully reflects the brand, meets customer needs, and supports the bank’s business goals, now and in the future.