After working with ZAG on a website redesign
project, First American Bank continued to partner with ZAG to support its ongoing marketing initiatives. As part a marketing retainer, ZAG created Facebook ad campaigns
to promote Home Equity Lines of Credit and Mortgage Loan specials for First American Bank. Highlighting rates and incentives, ZAG focused on the value these offers provided consumers, from affording large expenses and life events with a low-rate HELOC to having extra money to make your house a home with a fixed discount off Mortgage closing costs.
were created for both promotions using the flexible landing page layout that was created during the redesign. Custom analytics tracking
was also set up using Google Tag Manager to monitor and measure important on page activity, from calls to action to key in-line link clicks. Using these analytics tags, ZAG was able to implement custom conversions within Facebook, allowing us to make direct connections between ad views and conversions. Key performance indicators from each campaign are outlined below.