Supporting goals through design
The newly reorganized site architecture organizes the website content in an intuitive way to help prospective and current members find the content they are looking for. The approach creates an easy-to-understand navigation, and allows users to simply access products and services, educational resources, and the credit union’s e-services. The updated “slice of life” imagery, integration of the brand’s colors, and resourceful website copy help to convey Envision’s professional yet family-friendly brand image along with product value. The design is also built against current ADA conformance standards to ensure equal accessibility for all website visitors.
Increasing visibility and conversions
The updated website copy not only brings the brand to life, but it also provides improved SEO value. The newly crafted SEO strategy helps the website ranking goals on search engines and allows visitors to understand the unique value of Envision Credit Union. To support the credit union’s SEO strategy, a custom built blog was incorporated into the redesign - providing an increase in visibility and allowing Envision to position themselves as educators and a trusted source.
Additionally, a custom, conversion-focused landing page layout was created to promote key products or services for successful digital marketing campaigns. These pages work to capture qualified leads and ultimately convert those leads into new credit union members.
Providing advanced technology and features
To better meet Envision’s needs and goals, ZAG built the new website in the Kentico Xperience CMS. With out-of-the-box features and customization, the CMS delivers a technically advanced experience while being easy to manage. The new site includes several tools to centrally manage common content types – including a rates management tool. Additionally, Envision’s chat function from their previous site was integrated into the build to continue communication and support of their site visitors.
Introducing an upgraded experience
To ensure returning and first-time visitors feel comfortable with the updated site’s features and functionality, ZAG developed a comprehensive website tour. This helps visitors to continue to be able to find what they are looking for, while providing Envision the opportunity to highlight new website features, showcase helpful tools and resources, and point out product and service pages. With this website tour, the credit union can effectively prepare visitors for the new website and help them envision a better personal and business banking experience.