Envision Credit Union

An upgraded website for a better banking experience

The Challenge

As a long- time ZAG client, Envision Credit Union was once again ready to refresh their site to continue to meet the needs of their members. The previous site’s navigation had become cluttered, making it difficult for website visitors to easily find what they were looking for. In addition, the site no longer supported the credit union’s marketing goals and did not reflect today’s usability best practices. To support their evolving brand and support members’ journeys, this credit union was ready for an upgraded, custom-built site, and ZAG delivered.

increase in session duration (year over year)

The Solution

Supporting goals through design

The newly reorganized site architecture organizes the website content in an intuitive way to help prospective and current members find the content they are looking for. The approach creates an easy-to-understand navigation, and allows users to simply access products and services, educational resources, and the credit union’s e-services. The updated “slice of life” imagery, integration of the brand’s colors, and resourceful website copy help to convey Envision’s professional yet family-friendly brand image along with product value. The design is also built against current ADA conformance standards to ensure equal accessibility for all website visitors.

Increasing visibility and conversions

The updated website copy not only brings the brand to life, but it also provides improved SEO value. The newly crafted SEO strategy helps the website ranking goals on search engines and allows visitors to understand the unique value of Envision Credit Union. To support the credit union’s SEO strategy, a custom built blog was incorporated into the redesign - providing an increase in visibility and allowing Envision to position themselves as educators and a trusted source.

Additionally, a custom, conversion-focused landing page layout was created to promote key products or services for successful digital marketing campaigns. These pages work to capture qualified leads and ultimately convert those leads into new credit union members.

Providing advanced technology and features

To better meet Envision’s needs and goals, ZAG built the new website in the Kentico Xperience CMS. With out-of-the-box features and customization, the CMS delivers a technically advanced experience while being easy to manage. The new site includes several tools to centrally manage common content types – including a rates management tool. Additionally, Envision’s chat function from their previous site was integrated into the build to continue communication and support of their site visitors.

Introducing an upgraded experience

To ensure returning and first-time visitors feel comfortable with the updated site’s features and functionality, ZAG developed a comprehensive website tour. This helps visitors to continue to be able to find what they are looking for, while providing Envision the opportunity to highlight new website features, showcase helpful tools and resources, and point out product and service pages. With this website tour, the credit union can effectively prepare visitors for the new website and help them envision a better personal and business banking experience.

Before & After

Use the slider below to see the before and after design.
Before After
How We Helped
An updated site combining modern visuals and powerful technology for a site that's helpful to users and administrators