Streamlining the experience
The new site architecture delivers an intuitive experience utilizing a two-tiered approach to first organize pages by audience and then by action. This navigation drives visitors to the right pages and allows space for additional products as the credit union grows. To streamline the structure even further, appropriate pages were consolidated, while new pages were developed to ensure visibility of high-priority products and financial solutions.
Elevating the website design
The new responsive website design brings Empower Federal Credit Union’s brand to life across desktop, tablet and mobile devices. The strategic use of brand colors and white space on the new site creates a modern and fresh feel, while new components are used to better organize page content. Inviting imagery, as well as engaging iconography help establish purposeful connections with audiences and clearly communicate key messages. The new website also conformant to current ADA conformance guidelines, ensures equal accessibility for these audiences.
Engaging audiences with optimizated content
The updated website copy
makes financial information easy to read and relatable, illustrating Empower Federal Credit Union’s authentic brand voice. Keywords and phrases are incorporated into the content as part of the advanced SEO strategy
and ongoing support will ensure continued optimization and success with organic search results.
Upgrading the technology to simplify management
ZAG built this custom website in the Kentico CMS
which allows the credit union to seamlessly integrate with third parties while having custom features and components. Custom tools for rates
and FAQ management
makes it easy to update content across the website from a single, centralized location. Additionally, custom analytics
and tracking provides essential insights to understand traffic quality and visitor behavior, providing information for continued optimization of the site experience.