Empower Federal Credit Union

Helping this credit union meet their members’ needs

As a New York-based credit union committed to serving their personal and business members, Empower Federal Credit Union needed a new website to better reflect its vision and evolving brand. The previous website design and functionality limited the user experience. It needed a technology upgrade and lacked customization capabilities to create unique experiences. Additionally, the main menu became challenging to navigate and didn’t allow for continued growth as additional pages were introduced. Empower Federal Credit Union hired ZAG to reimagine the website from the ground up so it could be function as a thriving, digital branch.

increase in average engagement time (comparing same time period before and after launch)

Streamlining the experience

The new site architecture delivers an intuitive experience utilizing a two-tiered approach to first organize pages by audience and then by action. This navigation drives visitors to the right pages and allows space for additional products as the credit union grows. To streamline the structure even further, appropriate pages were consolidated, while new pages were developed to ensure visibility of high-priority products and financial solutions.

Elevating the website design

The new responsive website design brings Empower Federal Credit Union’s brand to life across desktop, tablet and mobile devices. The strategic use of brand colors and white space on the new site creates a modern and fresh feel, while new components are used to better organize page content. Inviting imagery, as well as engaging iconography help establish purposeful connections with audiences and clearly communicate key messages. The new website also conformant to current ADA conformance guidelines, ensures equal accessibility for these audiences.

Engaging audiences with optimizated content

The updated website copy makes financial information easy to read and relatable, illustrating Empower Federal Credit Union’s authentic brand voice. Keywords and phrases are incorporated into the content as part of the advanced SEO strategy and ongoing support will ensure continued optimization and success with organic search results.

Upgrading the technology to simplify management

ZAG built this custom website in the Kentico CMS which allows the credit union to seamlessly integrate with third parties while having custom features and components. Custom tools for rates and FAQ management makes it easy to update content across the website from a single, centralized location. Additionally, custom analytics and tracking provides essential insights to understand traffic quality and visitor behavior, providing information for continued optimization of the site experience.

Before & After

Use the slider below to see the before and after design.
Before After
Having the new website allows us to interact with our members on a more personal level. From finding a mortgage to financial literacy details, they now have increased access to us and the services we provide in a way that is easy and efficient.”
Chris Keller, Chief Marketing Officer, Empower Federal Credit Union