E-Central Credit Union is a well-established financial institution headquartered in Pasadena, Calif., that has been serving members since 1949. With a long history of being reliable and member-centric, E-Central’s team sought to modernize its web presence to better serve tech-savvy people and position the credit union as a convenient, smart choice for younger generations and area companies.
Creating an e-branch with its website
Prior to redesigning its website, E-Central refreshed its logo to convey its modern approach to doing business. Our design team created a responsive website design that supports the new logo with a clean, crisp layout that is personal and accessible. By making intelligent use of white space, the site serves members as a contemporary, e-commerce-based presence that encourages users to utilize online services while conveying the breadth of E-Central’s offerings.
The new design simplified and streamlined navigation, enabling visitors to quickly locate important information and take the next step in the sales cycle.
Sitefinity website offers powerful content management
Our developers utilized the Sitefinity Content Management System as the foundation for the modern design while implementing intelligent functionality, strong calls to action and additional user-experience enhancements while also integrating a rates database, third-party online banking services and other applications.
Improved content supportive of marketing strategy
ZAG’s copywriting department collaborated with E-Central’s marketing team to rewrite the site’s content with a friendly, professional tone that’s easy-to-read due to its clarity and conciseness. Our rewrite involved writing stronger headlines and more engaging product descriptions that focused on how E-Central’s offerings benefit members, while leveraging the targeted keyword research and SEO strategy created by our marketing department.
Our team effort resulted in a website that addresses E-Central's short- and long-term business goals while improving the user experience for its members.