DATCU Credit Union

A new credit union website to serve its members’ best interests

Serving more than 100,000 members, DATCU credit union is a Texas-based institution offering a full-suite of financial products and services. Genuinely committed to the “people helping people” philosophy and guided by its members’ best interests, DATCU worked with ZAG to freshen the look and feel of its website, improve the user experience and use the latest CMS technology.

16%
increase in page views

Strategic Website Planning

Kicking off the project, a discovery session was held between project teams at DATCU and ZAG. During this collaborative meeting, important objectives for the new website were discussed so that the new design reflected the credit union's strategic priorities, member needs and allowed for future growth. 

The new site features a new, streamlined site architecture that reflects how users look for financial products and services, while the new menu design presents site pages in an intuitive manner with key links surfaced as well. 

Creating a Helpful and Modern Design

The new design reflects recent changes in DATCU's brand, resulting in a more open and airy design, and consistency between page layouts. ‚ÄčThe use of brand colors and whitespace, combined with imagery and iconography resulted a modern design that helps visitors understand product and service features, current rates, related resources and next steps. This conversion-focused experience also supports business goals. 

As with all ZAG-designed sites, our design and development teams followed responsive design best practices so that the site seamlessly adapts the site to various screen sizes and devices. We also adhered to all current WCAG ADA guidelines to ensure usability for all visitors.

Freshening Site Messaging Through Strategic Copywriting

Along with the new design, the site's copy was updated so that it fit the new design and user experience strategy, created consistency with DATCU's brand proposition and allows users to clearly understand the credit union's offerings in a helpful way. ZAG's search engine optimization specialists complimented this copywriting strategy by following all best practices.

Powerful and Secure Kentico CMS Development

The website was built on the latest version of the Kentico CMS - offering ease of site management, many custom widgets, a rates management tool that allows for simple sitewide rate updates, a centralized locations management school, and more. Integrating with a variety of third parties, from online banking to calculators, the website creates a seamless administrative and user experience. The new DATCU website encompasses the credit union’s products and purpose, while supporting its members' needs.

ZAG researched DATCU and represented our credit union beautifully through strategic copy and stunning graphics. Thank you, ZAG!
Chad Lock, Marketing Specialist, DATCU Credit Union

Before & After

Use the slider below to see the before and after design.
Before After