Strategic Website Planning
Kicking off the project, a discovery session was held between project teams at DATCU and ZAG. During this collaborative meeting, important objectives for the new website were discussed so that the new design reflected the credit union's strategic priorities, member needs and allowed for future growth.
The new site features a new, streamlined site architecture that reflects how users look for financial products and services, while the new menu design presents site pages in an intuitive manner with key links surfaced as well.
Creating a Helpful and Modern Design
The new design reflects recent changes in DATCU's brand, resulting in a more open and airy design, and consistency between page layouts. The use of brand colors and whitespace, combined with imagery and iconography resulted a modern design that helps visitors understand product and service features, current rates, related resources and next steps. This conversion-focused experience also supports business goals.
As with all ZAG-designed sites, our design and development teams followed responsive design best practices so that the site seamlessly adapts the site to various screen sizes and devices. We also adhered to all current WCAG ADA guidelines to ensure usability for all visitors.
Freshening Site Messaging Through Strategic Copywriting
Along with the new design, the site's copy was updated so that it fit the new design and user experience strategy, created consistency with DATCU's brand proposition and allows users to clearly understand the credit union's offerings in a helpful way. ZAG's search engine optimization specialists complimented this copywriting strategy by following all best practices.
Powerful and Secure Kentico CMS Development
The website was built on the latest version of the Kentico CMS - offering ease of site management, many custom widgets, a rates management tool that allows for simple sitewide rate updates, a centralized locations management school, and more. Integrating with a variety of third parties, from online banking to calculators, the website creates a seamless administrative and user experience. The new DATCU website encompasses the credit union’s products and purpose, while supporting its members' needs.