As part of an overall website redesign project, Credit Union ONE worked with ZAG Interactive to create a search engine optimization strategy that would improve their rankings in organic search results. This initially involved performing targeted keyword research, incorporating keyword-rich content into the website, and developing custom meta data that aligned with the defined SEO approach.
Conducting an SEO audit
After the new website launched, ZAG performed a complete SEO audit to provide a comprehensive overview of the credit union’s SEO status. Outlining strengths and opportunities, this audit set the groundwork for ongoing search optimization, content strategy and continued SEO success. With this foundation, Credit Union ONE relies on ZAG to maintain its SEO strategy and support local search rankings for select products and services based on current business objectives.
Focusing on key marketing priorities
When Credit Union ONE wanted to increase online visibility of their mortgage products, the Michigan credit union worked with ZAG to establish a focused SEO strategy for those pages. ZAG started by performing relevant keyword research in their defined geographic footprint. Identifying optimal keywords based on search volume and competition, ZAG established and executed an integrated plan to enhance the meta data and mortgage page content.