CoastHills Credit Union

A website that helps a CA credit union’s members reach their financial goals

Committed to its community and Banking the Central Coast Way, CoastHills Credit Union wanted a more modern, welcoming website that would be easy to navigate, tell the brand story, demonstrate product and service value and support member financial goals. CoastHills trusted ZAG Interactive to bring its vision to life with a website redesign.
19%
increase in average engagement time from organic search-driven users

Creating an intuitive consumer journey for visitors

  • Based on CoastHills Credit Union’s goals, usability best practices and timeless trends, ZAG created a new site architecture that organizes financial solutions by audience and action-oriented goals.
  • As visitors navigate deeper into the website, flexible page layouts provide custom unique experiences that support the consumer journey – from product exploration and consideration to conversion.
  • Comparison charts, financial education articles, calculators, FAQs and other integrated resources help with digital decision-making, while prominent calls to action seamlessly guide visitors to take the next steps.
Not only does the new responsive website redesign refresh the CoastHills brand, but it also offers enhanced content presentations that make content engaging and easily scannable.

Quick links and accessible resources, from calculators and videos to applications, support ease of use and smart financial decision making

  • Icon-based highlights quickly communicate product features and benefits, while the use of branded background colors, textures and other visual elements ensure visibility of key messages.
  • Designed and developed for ADA conformance, the site ensures accessibility and a positive user experience for all visitors.
Website content was strategically rewritten to bring out the brand, illustrate product value, and integrate keywords and phrases to support the on-site SEO strategy.

Driving digital marketing and nurturing existing relationships

  • Providing valuable insights, articles on the new custom-designed blog offer additional opportunities to attract qualified visitors to the website.
  • The use of strategically placed promotions, landing pages with embedded forms and other lead-focused features help further engage users and generate meaningful relationships.
  • Enhanced self-service options provide visitors more control and allow consumers to take action based on a preferred path, while helping to reduce call center inquiries.
Custom-built in the Kentico content management system (CMS), the new website offers a user-friendly way for administrators to update and maintain content across the website.

Before & After

Use the slider below to see the before and after design.
Before After

Improving technology and content management

  • Tailored tools for rates and locations management allow for more efficient sitewide management.
  • A custom maintenance page ensures accessibility to key information and links in the event of an outage, improving the overall member experience and services.
  • The redesigned website offers an enhanced experience for both members and administrators to support CoastHills Credit Union’s evolving needs and goals.
     
At CoastHills, it’s our top priority to provide our members with an exceptional experience at every touchpoint, so selecting the right agency for our website redesign and development project was of upmost importance to us. Working with ZAG allowed us to design a site that exceeded our expectations, and the entire process was seamless – they are efficient, creative, and dependable. We know we’ve found our website partner for years to come!
Rebecca Pohlman, AVP Marketing
How We Helped
Creating a new credit union website that supports local banking and digital decision-making.